Social Media Marketing Best Practices

http://annettapowellonline.com -  No matter where you are in your social media program lifecycle, it’s always important to ponder on the basics to help ensure you are staying true to the core social media marketing best practices. In reality, regardless of how advanced you are, many of the fundamentals in social media marketing remain constant.

As you optimize your current social media initiatives, you have to bear in mind the following social media marketing best practices:

·         It’s all centered on social media connections.

·         Carefully plan what you want to do and stick to it. Have a consistent social marketing program and be sure that you’re on the same page with your team.

·         Have realistic social media goals and objectives.

·         Leverage expertise from across your business and network. You’ll be grateful to find valuable content contributors ideas and resources within your social media channel.

·         Utilize existing, valuable content and share it in your social media pages.

·         Include qualitative and quantitative metrics to illustrate the value of your business.

·         Produce regular blog content to drive traffic to your site and bring in leads.

·         Be a resource for answering and asking questions on social media sites that you visit.

·         Connect, share, and engage with your niche-related businesses and individuals.

·         Apply the 60/20/20 rule. Talk about the things and topics your community cares about 60% of the time, talk about yourself 20% of the time, and talk about your products 20% of the time. Be fair, balanced and valuable.

Social media marketing tools will continually evolve but the basics will continue to stay the same. For more information on social media marketing best practices, go to http://annettapowellblog.com/.  See you there!