In the early days of the internet, circa 1997, there was a pervasive belief that building a website was the golden ticket to success and wealth. However, after numerous failed attempts and disappointments, it became clear that online marketing was not as straightforward as it seemed. This article aims to provide practical strategies for achieving online success, based on years of experience and learning from past mistakes.
In the late 90s, the internet was rife with stories of individuals making six-figure incomes from their online ventures. Some even went as far as providing "checks" as proof of their earnings. However, with the benefit of hindsight, it's clear that the internet can be a breeding ground for fabrication and deception.
To help you navigate the world of online marketing, this article will provide you with practical strategies that have proven successful over the years. These methods can be used to promote any product, service, or information online.
Before launching your active promotion campaign, start with a pre-promotion campaign. Join as many online discussion lists related to your business as possible. Websites like Egroups.com, Topica.com, and Listbot are great places to start.
Search for "news sites" or "news posts" on your favorite search engines. These sites allow you to post news releases and notices about your business. Some sites, like the Internet News Bureau, charge a fee, but there are many free options available.
If you're knowledgeable about your business, consider sharing tips, advice, and helpful information with editors of ezines and magazines. Websites like IdeaMarketers allow you to list your articles for other publishers and editors to use, provided they credit you.
List not only your website's main page but also its additional pages on search engines. This can significantly increase traffic to your site.
Announcement sites provide a one-time opportunity to share attention-grabbing information about your new business.
Ezine ads can be effective if the publication has a large enough circulation. However, many readers may overlook them in favor of the publication's content. A good rule of thumb is to aim for 10,000 readers per $1.00 spent. The Ezine Directory is a great resource for advertising in ezines.
Opt-in direct email is a popular alternative to unsolicited bulk emailing or "spamming." You can rent a list from an opt-in service and provide your sales letter or material to be sent to the list members.
These methods have proven to be realistic, sound, and successful. They can be applied to any commercially viable product, service, or information.
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