Testing Your Product or Service the Easy Way

You've got a great product or service, you just know it will sell and
either increase your sales or your leads or both. But how can you be sure?

Marketing your product and services can be expensive and many times
not as productive as you may have hoped. Purchasing leads, advertising
space, banner exchanges and all the other ways to get the word out
about your new or existing services, don't always produce the increase in
sales you thought they would. Many times you don't even break even with
your initial investment.

One of the easiest ways to test your market and make some quick sales is
to use a little company called Ebay.

Ebay is a very low cost way to place a item up for bid. Millions of people
are on Ebay everyday looking for a good deal and unusual opportunities.

You can reach an unlimited amount of prospects by placing just one ad
that can cost you pennies on the dollar.

The best way to place the ad is to try the following:

* Search Ebay listings for similar products or services
* If you see any that are similar to yours, adjust your ad copy so that
YOUR ad will stand out. ( Don't place your ad until you do this first.
You don't want your ad up and running only to find out that someone
else has a better ad and lower pricing than you.)
* Run the ad for the full 7 days.
* Put your domain name within the ad.

Now Ebay does prohibit links to websites etc. But you can place a domain
without a link ie. inetgoodies.com

I also highly recommend that you create a "My Ebay" page. This page does
allow for links and other ad copy directly for your website. Plus many people
will check this out just to see if you are professional enough to set this up
or just looking to make a quick buck on Ebay.

Now you probrably won't make a fortune doing this type of market testing.
The main benefit of using Ebay in this manner is that it will show if there is
an interest in what you are offering.

If you are getting a decent amount of views to the ad, bids and even
inquiring emails. Then it is a good indicator that your product or service
will sell and have a higher ROI when using higher cost advertising.

This is especially true if you have a new product or a better version of
whats already out there. But you can try this technique on any product
or service you have.

Trying this with new offers saves you money.
If the new item or service etc. does not seem to be bringing any interest.
Then you can save all that time and money in producing it, packaging etc.
This is a great way to get your new offer off the ground without spending
a dime on production before hand.

I have found that Ebay buyers are the most hesitant of internet
customers. So, if THEY are willing to buy what you offer,
the general internet community will be even more apt to be interested
in your offer.

As a side note - by using the My Ebay page on Ebay, you do get to
place a link to your site which is an inbound link and to some extent will
help your site popularity with the search engines.