What is with all these Gurus?

I am sure you have noticed that there seems to be a unlimited amount of
experts and Gurus online all telling you the best ways to run your business,
get sales, market your website and just about any other subject known.

While many of these individuals may not be giving you all the great information
they promised before you bought their product or service. Many others can
give you a wealth of information that would otherwise be hard to find or hard
to explain without their help.

How do you make the correct choice?

The Negative

After being online for many years, I have to confess that finding the experts
that are truly experts is difficult and has cost me many hours and a lot of cash.

Many of the programs and ebooks I have purchased have been nothing more
than rehashed information that I had seen over and over.

But with all negatives there are ....

The Positives

Now I am going to go and contradict myself and say that even though the ones
that I bought that had a lot of the same information. I did get something out of
them.

Keep in mind that the person writing this ebook may not be all that much of
an expert, but they certainly have some knowledge in the field they are
representing, or the offer they have wouldn't be so compelling to me to buy it.

So, even though I may see a lot of the same information, I did get one or two
techniques or ideas that I was able to use to my advantage and make my site
better, my offers better or even saved myself some money in the long run.

The trick to getting the most out of products you may get that don't measure
up to what you expected is to read them carefully and then re-read them again.

There is sure to be something within the product that you can use that you
didnt know. Which the bottom line is, if it shows you something that you didn't
know it is worth what you paid. Especially if you are able to use that new
information (however small) to your advantage.

Now for quick comment on finding the gurus that do measure up. After
going through all this trial and error, I have found experts in areas I work in
that have pretty much always given me great info and unique products and
techniques that have been worth every penny. Take Jim Edwards for instance.
I have used one of his products "Turn Words Into Traffic". It details how to
write articles and how that can get you more traffic to your site.

I have followed what he advises and now if you search in Google for "articles
by Jim Hoffman" you will see that my articles come up along with my website
address. Now of course no one is out there searching for me in particular :)
but the links it gives me helps my search engine ranking and people that
post my articles have my link on their site. Which also sends me traffic.

You can find out more at http://inetgoodies.com/words.html

Now that he has gained my trust in his expertise, I trust him when he offers
me products or programs from others experts. I even attended a seminar
he offered and came away with a bunch of fantastic tips I could
formulate to my business and my offers.

They key is pretty much finding the expert you can trust and stick with
them and what they offer.

In the meantime, if you do get that product or service that is less than
optimal, look at the positives and find those one or two nuggets of information
that you can use. This way it won't feel like that much of a disappointment
and you can profit in the end from the experience.

Remember, that operating your own small business is all about taking risks
and learning from them so that some day you can be a big business.