The transformation from a local vacuum bag salesman to the reigning monarch of online vacuum bag sales is a thrilling journey. But remember, I am your potential customer. The Goose School of Internet Marketing suggests that e-commerce websites should focus on simplifying their designs to swiftly guide visitors through the sales process, rather than confusing them with an overload of branding tricks and website features. The idea is to create a seamless, error-free experience, much like the one-way digestive system of a goose. A well-designed website should make the purchasing process so effortless that the transaction is completed almost before the decision to buy is made. Here are ten potential pitfalls that could prevent your vacuum bag website from converting potential customers into actual sales.
Your website is not a mall, a store, or even a kiosk. It's more like an interactive brochure. If it starts playing music or talking, it can be off-putting. Similarly, a generic flash intro is unlikely to excite potential customers about vacuum bags.
Will I be tempted to click on that online casino banner after buying my vacuum bags? Or risk spending my entire vacuum bag budget there?
Your overjoyed reaction to my visit is a bit unsettling. I'm concerned that if I make a purchase, you might invite me over for dinner with your family. That's more commitment than I'm willing to make for vacuum bags.
Are you bombarding me with pop-up windows because you want my email address to notify me about updates to your vacuum bag website?
Google tells me that there are 183,675 other sites where I can buy vacuum bags. Your USP is the reason I should choose your site over the others. If your USP is a free vacuum bag industry update newsletter, I might prefer a site that offers the lowest price guarantee or free overnight delivery.
If I'm here to buy vacuum bags, is a black and red adult-themed design really appropriate? Are there other uses for vacuum bags that I'm not aware of?
While vacuum bags might be your passion, to the average person, they're just vacuum bags. We don't want a vast selection or options in colors, sizes, scents, textures, or rewards. We just want hassle-free, reasonably priced, reliable vacuum bags.
Consider removing unnecessary features like the "Vacuum Bag Buyers' Forum", the news feed, the search engine access, and the design award. The "Recommend This Website To Your Friends" button might be more effective as an "Order Vacuum Bags Now" button. And while the offer of a free email account is appreciated, LindaCox@VacuumBagKingUSA.net doesn't quite roll off the tongue.
Thank you for advising me on the optimal monitor resolution for viewing your vacuum bag site. I'll keep that in mind when I'm trying to think of the ninth annoying thing about your website.
Being overly chatty and clever with your visitors can be off-putting. If you want to build rapport, there are better ways to do it. If you want to make a sale, focus on selling.
So, these are some insights from the Goose School of Internet Marketing. While these tips may not apply to all businesses, don't be too quick to assume that your business is an exception. If your analytics show that most of your visitors are leaving without making a purchase, it might be time to streamline your website. With the right adjustments, your website could turn vacuum bags into golden eggs!
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