In this article, we'll explore two minor adjustments I made to my online marketing strategy that had a significant impact on my results. These changes, which took mere minutes to implement, led to remarkable improvements in my campaign's performance. If you're making similar errors in your marketing efforts, I strongly recommend making these adjustments. The results may astound you.
For over two years, my website's main page lacked a signup form for my email newsletter. I had a link to a sample issue with a signup form, but I never added a short form directly to my homepage.
I added a brief signup form with a testimonial to my homepage, and my new subscriber signups nearly doubled, from 300 a week to almost 600. If I had made this change a year earlier, I could have had 50,000 subscribers instead of 35,000.
If you're not using a signup form on your main page to collect visitors' email addresses, you're missing out. It's as simple as asking for their email address using a "formmail" script on your web server. Most web hosts offer this basic script for free.
An email signature is a short "footer" (usually 3-5 lines) that you write yourself. It's included at the bottom of each email message you send and is an excellent way for potential customers to learn about your products and services. When used correctly, your signature can consistently generate sales.
However, many online marketers limit themselves by using the same signature for all outgoing emails. I was guilty of this myself, using a standard 3-line signature with my company name, contact information, and URL.
Instead of using the same signature for every email, I now choose from a menu of four separate signatures. Each one is designed to assist different people. It's usually easy to tell from an email message what type of product or service each person may be most interested in. Now, before I click "send" on any message, I simply use Eudora's drop-down menu and select one of my four pre-written signature files.
I recommend setting up three or four different signatures right now. Each one should be a mini-ad designed to assist specific customers and prospects. The signatures should also carefully promote each of your top products and services.
I've found that writing the signatures in a "P.S." format can be very effective since it looks like part of the email message itself.
Once you've set up some signatures, put them into action. Before you click "send" on any email message, select the signature that best fits the recipient's needs. You'll quickly find that each client you deal with fits well with one particular recommendation. This simple strategy can significantly increase your online income.
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