Think Big

When we are marketing ourselves, we sometimes forget about how
much we know and who might be interested in learning from us.
We tend to focus on the same methods, markets and style we have
always used - and we tend to always get the same results.

An investment advisor, Tim had spent 15 years in the financial
investment field and was doing pretty well for himself.
Although he was pleased with his income and had always taken
an aggressive approach to marketing, he knew he could promote
his services better.

In addition to his monthly newsletter that he mailed to clients
which highlighted changes in the market, tips for specific
financial goals, hot picks, reminders about how often to
evaluate your financial portfolio, etc. he decided to approach
his local cable company about hosting a show called
"Investment Insights." The cable company thought it was a
great idea and aired it on the local access channel.

Tim was surprised at how many current clients saw the show and
how many new clients he picked up from people who had seen it
it and liked what they heard. He found this was a great medium
which allowed him to not only share his expertise, but share
his personality with prospective clients. This has always been
a stumbling block for many financial advisors as trust and
credibility are major issues when picking someone to manage
your investments. Tim found that the people who called his
office for free reports or other resources he mentioned on his
show did not need to be convinced or courted as long because
they felt that they already knew him. He was able to turn them
into clients much quicker.

Because of the cable access show, Tim has been asked to be
a guest on several radio shows (some national) and to write
an ongoing "Investment Insights" column for the local paper.
He's become the town's investment guy. Everyone knows who
he is, what he does and how to reach him. The best part, he
has not spent any money on advertising. He has invested many
hours, but hasn't had to open his check book once to become Big
in his community.

What can you do to Think Big in your community or industry?
Maybe you could:
*Offer free white papers
*Host a cable show
*Host a radio show
*Hold a seminar

Thinking Big can make you big! Just ask Tim.