If you are just starting out, it might feel daunting to come up with your first program, You could have questions.
- What should I talk about?
- What must be covered?
- How do I handle difference in people?
- What steps come first?
These questions swimming in your head can make you feel overwhelmed. But don’t worry, I can make this easy for you.
1. Make a list of every topic you can think of about the work you do now.
Think about what your clients are suffering over. What keeps them up at night with the 3am sweats?
If you have had the problem you now solve in your business, what did you wish you had known way back at the beginning?
2. Do some research on the web.
What do other service providers offer? What do they talk about? This can be a great way to stimulate new ideas and also see what you might have missed on your own list of topics and ideas.
So for example, if you are a wellness consultant with a nutrition focus, you could start by thinking about:
- Each meal individually
- Healthy snacks
- Food groups
- What to eliminate from their diet
- Dining out
When I was doing this work, I even had a session on take out. My clients would send me their take out menus and I would highlight the healthy choices for them that would help to achieve their goals.
Regardless of what business you are in, there are likely several aspects of it to work with.
3. Categorize topics and put them into logical order.
After you create the fullest list of topics you can come up with, put them into some kind of order that feels appropriate. Then, try the new program out with clients. The more you work with your program, the more you will discover what works, what areas may be lacking, and what helps your clients get the results they want.
Thinking about your program from all angles, then checking with other sources to see what they recommend, will give you confidence using the new program you have created.
Your Client Attraction Assignment
Set aside one hour this week to brainstorm a big list of topics you can cover. Don’t get up or switch to doing something else – dedicate the entire time to creating this list. Then leave the notebook open all that week, so you can jot down the new ideas that are likely to continue popping into mind. You will be amazed at how many ideas you can come up with this way and how easily your new program will form.
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