... are a highly ... tool with which you can leverage to build your personal and business profile. Taken from the ... Leaders Learning Club, these ten tips will support you in disc
Teleclasses are a highly effective tool with which you can leverage to build your personal and business profile. Taken from the Teleclass Leaders Learning Club, these ten tips will support you in discovering how to leverage your telelcasses for personal and business success. 1. Create an online audio library.With a service such as Maklitel or your own audio recording device, it is possible to create very professional sounding audio files to fill an online audio library. (I recommend that folks create a one hour audio recording per week for 50 weeks for a full library.) Customers can then be offered two options: (1) To buy an individual recording ($19.00 each.) or (2) A lifetime membership fee to download the entire suite ($129.00 for the entire library.) 2. Use teleclasses as a way to gather research for a product or service. Do you have a new product or service getting ready to hit the market? If so, use the teleclass medium to become an expert MUCH faster than on your own. By offering classes on the subject of your new product/service, you will work out the bugs much quicker, you will increase your productivity, and you will put your finger on the pulse of what it is that folks want in your industry. I recommend that you lead research and development calls for at least 3 months prior to soft launching your product or service, which can be coupled with a survey tool such as Advanced Survey.3. Master a skill set.Striving for mastery will call you to play a much bigger game in life, and leading teleclasses is a wonderful way to learn more about the skill set you wish to master. One of the best approaches to mastery is by teaching that which you most want to learn, and by surrendering yourself to the wisdom of your students, you will find that you will grow by leaps and bounds.4. Leverage your teleclasses through article writing.Every great article begins with an idea, and leading teleclasses can spark your creativity in thinking, planning, and writing articles which will attract your target market. Be concise and clear, and open your readers' minds to a new way of thinking and a fresh perspective gleaned from leading teleclasses. 5. Write a 7-10 lesson e-course. An e-course (or mini-course) is free or fee based information on a specific topic. It is normally distributed as multiple articles in e-mail format over a defined period of time (usually 7-10 days.) As you are leading teleclasses, look for common issues or problems faced by your participants, and identify creative and useful solutions to their problems or issues. Present the information in a concise and easy to follow format, and with content which will satisfy your readers. In the closing of each lesson of your e-course, mention your website or one of your upcoming teleclasses or programs, and don't forget to provide your readers with a way to contact you.6. Turn your 7-10 lesson e-course into an audio e-course.Once you have written your 7-10 lesson e-course, transfer this into an audio e-course for the auditory learners in your network. The voice is a very intimate tool and can create an instant and lasting connection with your audience.7. Develop a licensing program. If you are like me, after a year or so of leading teleclasses on a particular topic, you may find that you want to move on to a different subject opic for your teleclasses. At this point, I recommend that you use your intellectual property as a way to offer licenses for others to teach your material. I do recommend that you work with an attorney to develop a licensing program which has teeth and can stand the test of your buyers. You can license your material based on an annual fee, lifetime fee, or a percentage of what is sold.8. Write a "how to" book or e-book.How-to printed books are popular, and they usually sell quite well. How to books provide a step by step set of directions or guidance to the reader in an area which is niche specific. By becoming an author, you will immediately establish credibility and develop a form of passive revenue. And...your book will become a catalyst for future products and contacts. 9. Transfer your teleclasses to CDs, and use these as a business card. A business card that holds a complete multimedia presentation of a company, including video and sound is quite impressive and leaves a lasting impression in the minds of its users. Your CD Business Card can be set up with an automatic link to your teleclass listing page, and can keep you in close touch with your prospects. 10. Develop a network of 1000 people.I remember Thomas Leonard leading a class on how to develop a network of 1000 people by leading teleclasses. He suggested offering multiple free teleclasses, running pilot programs, interviewing experts, and telling everyone you know what you are up to as a teleclass leader. After one year of following these suggestions, I had led over 1500 people by the teleclass format, and I had met amazing people from all walks of life. This network of 1000 people will continue to grow and evolve as you continue leading teleclasses and as you continue building your business.
The Top 10 Strategies for Attracting Generation Y as Employees Into Your Company
Generation Y's presence in the workplace is truly making an impact, causing employers to worry, fret and scratch their heads, and asking, "What do I do to attract the 20-something worker, and once I have them, how do I keep them?" This article will provide you with 10 answers to that very question.
10 Surefire Strategies for Marketing to Generation Y
Generation Y cannot be reached through traditional marketing channels. Direct mail, print ads, and television advertising bounce off these powerful consumers like bullets on Superman's chest. This article will clue you in to the ways in which you can effectively connect with this growing market of savvy spenders.
Using Core Values as a Catalyst for Winning as a Coach
It is not uncommon to see coaches orient their businesses around many things including needs, wants and shoulds. But, being clear on your values will call you to play a much bigger, more meaningful game as a coach. The values conversation is often fuzzy for many people, yet it is one that cannot be ignored. Here are some of the basic principles:
