In the realm of digital marketing, there are two fundamental principles that can make or break your campaign. First, you must capture your audience's attention within 60 characters or less. Second, you must consistently draw them back to your website. This article delves into these two principles, providing practical tips and strategies to help you excel in your digital marketing efforts.
In the vast sea of online advertisements, it's crucial to make your message stand out. Whether you're advertising through links, Free For All (FFA) sites, classified ads, opt-in emails, newsgroups, message boards, or search engines, you're often limited in how many characters you can use. Therefore, your goal should be to grab the viewer's attention and compel them to click on your ad.
However, grabbing attention doesn't mean resorting to shouting or using all caps, which viewers often perceive as spam. Instead, consider using strategic spacing or unique character arrangements to draw the eye. For example:
[Subject] Make Money Under One Plan!! this is HOT see what you think Internet Spy Kit!!! Kill Your Credit Card Debt! >>>Bologna Sandwiches<<< Opportunity Triple your Income/ 1 Million Emails Retire Working at Home!!
Intriguing headlines can also be effective. For instance, posing a question that needs to be answered can encourage viewers to read your email or click your link to find the answer.
Once you've captured your audience's attention, the next step is to consistently draw them back to your website. One effective tool for this is an autoresponder, which can send time-delayed and multiple messages to your prospective visitors.
Rather than bombarding recipients with information or ads, use your messages to invite them back to your site with the promise of a freebie. However, avoid offering the same freebie in each message, as this can lead to message fatigue and opt-outs. Instead, offer something unique and relevant to your website on a weekly basis.
This strategy can be applied not only in autoresponders, but also in your opt-in list and ezine. Remember, the ultimate goal is to convert your visitors into customers. To achieve this, you must offer a quality product and/or exceptional customer service.
In conclusion, mastering these two essential elements of digital marketing can set you on the path to becoming a digital marketing virtuoso. As you continue to learn and innovate, remember to stay grounded in these fundamental principles.
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