What is Affordable Small Business SEO

So what is SEO? It is a smart combination of various techniques and strategies of online marketing. SEO is aimed at improving your page ranking in the search engines using specific key words. However, not all people understand the technology of SEO. You probably have met a lot of companies with “brochure websites”. Well, they are just useless. Even if your site is perfectly designed, how can you be sure that customers find it? There are millions of web pages! It won't do you any good unless it's optimized and marketed.

So what is critical for effective small business SEO? There are several factors that are included into it:

• Key word research

• Page optimization

• Content writing

• Link building

How does it work anyways? Let's say, you own a flower shop in Toronto. In order to become successful in your market niche you have to make sure that all people in Toronto that need flowers or florist's services know about your shop. For that all the potential customers should easily get across your website when they type, for instance, “Flowers Toronto” in Google. To be found your website must dominate in the local search for this phrase. And this is the aim of SEO. You need to:

• Fill up your website with content optimized for your key words

• Create unique titles and meta tags that provide description of your site

• Drive more traffic with link building

Obviously, you'd like SEO be less tricky to perform, but that’s the way it goes on the web. With little experience you might not get instant results but having a professional company at your side may bring you desired results. So don’t waste your time for resultless thinking, get your business moving with affordable small business SEO.