What is Event Marketing and why is it important for your business plan?

Event marketing is a sales strategy used by businesses to promote their brand or product with physical engagement. These events can be both online or offline, and companies can act as hosts, members or sponsors.

Event marketing services can help brand identity and expand customer base. Such plans can help gain a unique position for your company in the market. By combining digital campaigns with event marketing, businesses can develop long lasting relationships with their customers.

How to build an Event Marketing Strategy?

Event marketing expertise requires raising awareness regarding your event that will promote your business and its products. To do that, businesses must direct possible buyers into the awareness stage of your marketing plan and existing customers towards the purchasing stage. Some examples include:

• Early Bird discount(s)

Event managers focus sales strategies towards building up an interest factor for your event and this will encourage more people to register beforehand. Early bird discounts work by increasing registration fees as the event approaches its date.

• Event Page

By creating a pre-event page, you can provide an appeal towards your event hence, capturing many people’s attention. This can also help a brand build up their SEO authority with Google by building their reputation.

• Social Media

The range and diversity of social media is a substantial sales strategy, significant for event promotion, building a community and spreading your mission. Event marketing expertise involves coming up with a catchy hashtag used on the event’s social posts.

Besides this, investing behind your campaign by having paid advertisements on social media can attract a huge number of interested clients.

What are some types of Marketing Events?

• Conferences

Conferences can be business to business or business to customer in nature and have a program filled with engaging speakers, informative workshops and constructive sessions.

Sponsoring a conference will increase a brand’s recognition at the event. With your logo on marketing materials and a presence on the floor with your booth, attendees looking for alternative solutions can find you.

• Trade Shows

Trade shows or expos can help companies present new products and services., these types of events involve a theme and a variety of related brands. This sales strategy allows industry movers and shakers to explore new business connections.

As there are many businesses present at trade shows, it’s essential to think about how to make your brand stand out. If you’re a sponsor with a booth, it’s vital to think about the layout and location of your booth.

•  Ceremonies and Product Launching

Ceremonies can present a brand and its products and services in an elegant and sophisticated manner. Likewise, product launching events are used to showcase new products to customers and prospects. The primary aim is to get existing clients and potential buyers excited about the new product.

•  Webinars

Live webinars help facilitate engagement with prospects and customers by revolving around product demos, presentations, and discussions. A live webinar should allow participants to ask questions and take polls. This increases customer engagement and gives you valuable data that you can then share with your marketing, product, and sales teams.

What roles can your company have at a marketing event?

There are three main roles that a company can play to successfully conduct an event. Firstly, there is the role of being a host for a Prime marketing. Hosting is a great way to increase brand awareness and reach desired target audience.

When deciding on hosting a business event it is crucial to know your customer base and what types of events, they would be interested in. Secondly, companies can always try sponsoring events to gain access to an engaged and enthusiastic audience, build brand image and create a network.

Lastly, businesses can secure a speaking slot at other events to position their business front-runners as thought leaders.