Programmatic advertising is about automatically buying and selling online advertisements
Programmatic advertising is about automatically buying and selling online advertisements. It does not matter how creative an ad is, placing it correctly to the right targeted audience is the only way it can be effective. Hence, buying the best ad space at the best price & selecting the right target audience, is the key thing.
Programmatic advertising uses algorithmic software that operates the sale and placement of digital ad impressions via ad exchange platforms in a fraction of a second. It also includes traffic data and online targeting methods to give out impressions more precisely and at scale, hence a better return in investment for both parties.
The process of Programmatic ads in summary:
All the steps above happen instantly, if the user, who clicked on the ad is a strong potential customer, which is calculated based on their surfing data history and online profile, the bid served for your impression will become higher.
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