What is SEO? How it Works

Like if you search for "what is SEO" then the search engine brings the crawling and indexed ranking list to you. The bots and spiders of the search engine crawl and index for 24 hours continuously and make their ranking list. And as soon as you do some search, you see it on the search engine result page (SERP).

By the way, all search engines have different technic to work. But every search engine works in three steps.

1. Crawling
2. Indexing
3. Ranking

Now you must have understood what the search engine is and how it works. Therefore, now you will be able to understand the search engine optimally. Because seo is directly related to the search engine.

Type of Search Engine Optimization
1. On-page Seo
2. Off-page Seo

Search engine optimization has two important factors. First of all, we talk about on-page Seo because it is the most important factor to increase organic traffic on the website.

To set up your website according to search engine optimize, the work that is done on it is called on-page SEO.

By doing this, your organic traffic increases. Directing your website by searching keywords on google is called organic traffic.

On-page SEO has many factors, with the help of which you can optimize your website for on-page, we are going to tell you some common factors.

♦ website design

♦ website speed

♦ Website Structure

♦ Website Favicon

♦ Mobile-friendly Website

♦ Title Tag

♦ Meta Description

♦ Keyword Density

♦ Image Alt Tag

♦ URL Structure

♦ Internal Links

♦ Highlight Important Keyword

♦ Use Heading Tag

♦ Post-Good Length

♦ Google Sitemap

♦ Check Broken Links

♦ SEO Friendly URL

♦ Google Analytics

♦ Social Media Button

♦ HTML Page Size

♦ Clear Page Cache

♦ Website security HTTPS etc....

Off-Page SEO

To rank your website and post in the search engine, promoting its link on the internet is called off Page SEO.

What is white hat Seo
There are two ways of doing everything. A bad and a good or a shortcut and a straight path SEO techniques work in the internet world also.

Now it depends on us which way we have to go. If we go on a shortcut or a bad path. So we can never reach our destination even if we reach our destination directly or on a good path. Even if it takes a little more time.

White hat SEO is also one such path by following which you can become a successful and famous blogger. For this, you have to do SEO of your website and post according to the rules of Google or all other search engines.

If we tell you in a line, then every search engine has some guidelines and rules. We have to do the search engine optimization of our website only by following them. Which we call white hat SEO. This is very important for our website.

When your post is promoted and shared on the internet, it gets some signal to the search engine. Which search engine increases the ranking of that post.

There are many ways to do Off-Page SEO. With the help of which you can increase the traffic of your website by increasing the ranking of your post. We are telling you how to do something off-page.

1.Social Networking Site
♦ Facebook
♦ Facebook page
♦ Facebook group
♦ Twitter
♦ google-plus etc

2.Social Bookmarking Site
♦ Tumblr
♦ Pinterest
♦ Diggo
♦ Digg
♦ Linkedin
♦ Reddit
♦ Stumbleupon
♦ Delicious etc

3.Guest Posting

4.Forum Posting

5.Blog Commenting

6.Blog Directory Submission

7.Search Engine Submission

8.Classifieds Submission Site

9.Video-Sharing site

10.Photo Sharing site

11.Question and Answering Site