What You Do To Reach Top Rankings In Search Engines?

Without doubt, it is hard to reach top positions in search
engines especially If you are not an expert and intend to reach
this high rankings with the most frequently used keywords
and key phrases like, Internet marketing, home business,
Money, money making. In a word, the most relevant keywords
and phrases to sites which contain information about the art
of making money on the Internet.

Despite of this fact we all, who are involved in Internet
Marketing, do our best to reach top positions in search engines,
knowing that this is almost a guarantee for getting visitors -
for making sales.
But to believe that just a top ranking will stay as guaranteed
asset for ever, (for long time) is too optimistic. Top rankings
are a very good thing but, you can never have 100% control
over your position. Therefore, if one day you reach a top
position and visitors begin to flood your site, - keep in mind -
your position lays in the hands of the search engines leading
personnel.

When I say search engines, I am talking (like the most people)
about the major search engines. Google, Yahoo, MSN.

More than 80% of all searches worldwide occurs through
them, which means, your site will get more traffic from Google,
Yahoo or MSN as from all the other search engines together.

This major search engines, Using their leading position, are
creating the "Internet laws", making you a hard time in optimising
your pages for high ranking. The page rank, how you know, is
calculated through periodically changing algorithms. (The sad
part is that you never know how the current algorithm works and
when it will be changed to a completely other one).Just remember
Googles "Florida Update" from October 2003 , when many sites
lost their top position and hundreds of thousands of dollars with
it, because of a totally new algorithm.

It is a kind of "mission impossible" to create The perfectly
optimised site and there is no reason to try to create it since
the algorithm can be changed any time - in a funny situation
exactly than When your site optimisation is finished.
Don't get me wrong I suggest you to optimise your site for top
rankings as good as you can. What I mean here is that you will
never get it perfect, because of the dynamic of algorithms used
by search engines.

According to Google:
"PageRank performs an objective measurement of the
importance of web pages by solving an equation of more
than 500 million variables and 2 billion terms."

http://www.google.com/corporate/tech.html

If you read carefully the directives on the search engine
webmaster's pages, you can learn about the criteria requested
from a site to correspond their listing guidelines, however there
it is almost nothing to find about how to optimise a site for high
ranking. (See too. http://docs.yahoo.com/info/suggest/appropriate.html)

This information remains (for some reasons) hidden and you
can find it only in webmaster forums like
http://www.webmasterworld.com, different marketing courses
or newsletters.

Yes it is possible to optimise your site and reach high rankings -
That's why SEO companies survive and make huge money,
and that's why they can keep their pages in top positions.

There are some general rules to keep, when creating a website,
to reach almost guaranteed good rankings in all search
engines - If… and I want to accentuate, If you have a large
number of incoming links to your Website from "authority"
sites. (This are generally high ranking sites.)
http://www.google.com/corporate/tech.html

Because of the huge competition you can not reach top
rankings with more than 1-3 keywords or phrases per
page, that's why the best solution is to optimise every single
page for one or two keywords(phrases) as follows:

Your main keywords should be contained in:

1.The title tag: Take care how you formulate this first
sentence because it is human readable.( The line on
the very top of the screen on blue background)

2.Your headline tag (H1 tag if you wish) should contain
the same keywords.

3.Your sale copy: should begin with this keywords
and in your first three sentences you should repeat
this keywords 3 more times.

4.This Keyword(s) should make 3% to 11% of all the
other keywords on this page.

To learn the details about this points and much more about
search engine optimisation I recommend two Excellent sources.

http://www.trafficsecrets.com/lharmath/nov_blogger
and
http://selfpromotion.com/?CF=Llando

As I have mentioned incoming links are more important as
keyword optimization. The simplest way to get hundreds of
incoming links to your site is to contact 10-20 webmasters
daily (owners of relative sites to yours) With your link exchange
request. You can also automate your link exchange using
automation software like Arelis. http://www.Axandra.com/go.to/Llando

And there it is a neat not widely known trick which I want
to talk about shortly in this article. The method of creating
multiple keyword optimised pages which direct to your sales
page containing your main (or even other) content.

How you can do this?

The trick is exactly what I was talking about above. Create
optimised web pages with great content for many hundreds
of keywords. - One page for each keyword.

Since on The Internet everything is a numbers game, It is
obvious, the more pages you have listed In search engines
the more visitors you will receive.

Search engines are warning you not to put up doorway pages
which sole propose is to redirect traffic to another site.
Optimising one page of your site for one keyword Is something
totally else as a doorway page. You can use the approximately
same, high value content, optimised for many different
keywords.

The neat part is that you can create this pages with a push
of a button If you use the right software. You link from your
main site to this pages and your job is done.
The search engine spiders will follow your outgoing links and
will find your pages. Within three months Your visitors will
crash down your server.

Ok this is a joke, but the truth is the number of your visitors will
grow to many thousands a month. This is not a joke.

My site (http://www.marketingadvices.com/?nov.) according to
Alexa ranking came up from position 700 thousand some to
160 thousand within three months.
You can check this easily if you go to http://www.alexa.com

If you are curious how this programs are working just go to:
http://marketingadvices.com/trafficequalizer.com
and
http://marketingadvices.com/rssequalizer.com

As final conclusion, I would say free traffic from search engines
Is a very good thing and It is worth to spend some hours with
the optimisation of your website. Even if you pay a SEO
company to optimise your site can be worth your expenses if
you own a great selling product(s).

Search engines will definitely make your life always harder.
You can never be sure that your site will stay on the same
position tomorrow as today.( No problem if you have thousands
of pages) but don't forget, everything can change very fast.
So my personal meaning is you can optimise your site and
stay in top positions but never build your life around this single
Asset.

Llando Ford started The M.A.Newsletter in late 2003 with the goal
to report about the latest Internet marketing news. On his website
http://marketingadvices.com/?referencebox you will find a collection
of marketing courses (some of them FREE), from the most reputed
marketing gurus.
To subscribe to The Marketing Advices Newsletter and get instantly
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