Writing articles to market a product or service is an excellent way to build your business. Combine this with autoresponders and your business will flourish.
document.write(getContent()); Autoresponders – The More You Know, The More
Effective They Are.If you have signed up with an
autoresponder service, you need to take the time
to read the instructions to learn how to use the
service – before you load the first word of your
first message! Not knowing how to use the service
will lead to many mistakes, and your customers and
potential customers will most likely see every mistake
you make! As soon as you have completed the sign
up process, load one email address into the
autoresponders mailing list – yours. If there is a manual
or help file for your autoresponder, read every word of it,
and really learn how to use all of the features of the
autoresponder. Work with it, sending messages to
your own address, until you know your autoresponder
service inside and out! This may take a little time,
but after a few hours or so, you should know all that
there is to know, and you will be able to set your
autoresponders up much more effectively in the future.
Taking the time to learn now, will not only save time in
the future, it may also help you tweak and tune your
autoresponder messages and tracking in a way that
increases your responses!If you are using your autoresponder
to sell a product or service, you must be very careful as to
how you approach your potential customer. Few people like
a hard sale, and marketers have known for years
that in most cases, a prospect must hear your
message an average of seven times before they will
make a purchase. How do you accomplish this with
autoresponders? It’s really quite simple, and in fact, the
autoresponders make getting the message to your
potential customers those seven times possible. On
the Internet, without the use of autoresponders, you
probably could not achieve that. Too often, marketers
make the mistake of literally slamming the potential
customer with a hard sales pitch with the first
autoresponder message – this won’t work. You build
interest slowly. Start with an informative message –
a message that educates the reader in some way on the
topic that your product or service
is related to. At the bottom of the message, include
a link to the sales page for your product. Use that
first message to focus on the problem that your
product or service can solve, with just a hint of the
solution. Build up from there, moving into how your
product or service can solve a problem, and then with t
the next message, ease into the benefits of your product –
giving the reader more actual information with each
and every message. Your final message should be
the sale pitch – not your first one! With each
message, make sure that you are giving the
customer information pertaining to the topic – free
information! This is what will keep them interested
in what you have to say. This type of marketing is an art.
It may take time to get it exactly right. Use the examples
that other marketers have set for you. Pay attention to the
messages that you receive from other marketers.
Start a ‘swap’ file, and keep those messages. Use
some of the better sales copy for your own
autoresponder messages – just make sure that
yours doesn’t turn out to be an exact copy of
someone else’s sales message! Remember not to start
with a hard sale. Build your potential customers interest.
Keep building on what the problem is, and how your product
or service can solve that problem or fill that need. If you are
doing this right, by the time the potential customer reads
the last message in that series, they will be convinced enough
to make a purchase!
