You may have a strong headline, a fabulous written online promotion, and you may think you all finished. That there is nothing left to do but sit back and watch the sales roll in. Headlines and writing skills are important to a good online promotion, but the closing sale part is the real ‘meat’ to your meal.
The hardest part of online promotions is closing the sale. All of the rest of your promotional write up has been leading up to this moment, closing the sale is where a curious visitor can become a customer. The question is, do you know how to achieve the ultimate goal of closing the sale?
When you give a visitor to your site a reason to click the ‘Buy Now’ button, you are closing a sale. When you can get a person who has stopped to take a look at your promotions to go from curious, to ‘I cannot live with out this product,‘ then you are making a successful close to a sale.
To have a successful close you need to give your potential customer an incentive so that they do not hem-haw their way out of the sale. You have successfully guided them to the buying point, you now only need to push them over the edge. You may be wondering what kind of incentive would make a visitor a buyer, well there are different ideas that word for different clients. For instance you can offer a 10% down, then monthly payments if you are selling a big ticket item or service. For a client who may not have the full amount of funds at the moment, or willing to put that amount on their credit card, it may the key to persuade them it’s OK to buy.
Offering a significant percentage off the purchase price is another good deal closer method. You can tailor the method to suit your customers and product or service. For instance, say you have a business that puts new siding on houses. You can offer one client a large percentage off the original price to one client if they can sign up two of their neighbors to hire you to do their homes as well. You will find that you will have more business and eager clients than if you had stuck with one price set in stone. People like to know they got a bargain, and they are willing to work hard to get a good deal.
You may find that you are a well of good ideas to give on the fence customers incentives they like, but if you do not give them a way to get in touch with you, you may see them running the other way. Customers need to have a way to contact you if there are questions, especially if you have worked out a special deal with them. By staying in contact both parties will be able to keep the interaction friendly and on good terms.
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