Don't Get Left on the 'Ground Floor'

That REALLY makes sense when it comes to business. Say I join
up on a 'once in a lifetime opportunity' and it only lasts for 3 months.
Well, I plan on living a LOT longer than 3 months, so unless the
'once in a lifetime opportunity' nets me about $10 MILLION a
month for those 3 months, I think I'll pass.

We all hear all the time about how it's the 'Opportunity of a Lifetime'
to get in on the 'Ground Floor'. Well, I don't know if it will be the
opportunity of a lifetime or not, but isn't 'Ground Floor' just sort of a
nice way of saying 'Unproven'?

I heard a statistic the other day that says only 10% of Internet
businesses last beyond the 2 year mark. That's hardly a lifetime.
Personally, I think that number is very optimistic, too. I'll bet less
than 10% of Internet businesses last more than ONE year, at least in
Internet marketing circles. So, unless your willing to move your
'Ground Floor' every 3-6 months, you'd better choose carefully.

What most Internet marketers fail to realize is that being in on the
'Ground Floor' is NOT what makes an opportunity a good one.
What's more important to starting a successful business is the
EXPANDABILITY of the company's market.

I heard a good example at a meeting a couple of nights ago. How
many of you would like to get in to selling 8 track tapes? Come on,
the market for 8 tracks used to be HUGE! It was a multi-million
dollar market at one time. Of course, we all know that market is
dead now, right?

So, if an MLM called "8 Track Mania" wants you to spend $49 to
join up and market with them, you'll politely shoo them away and
suggest they do some research on a silly little item know as a
Compact Disc, won't you?

On the other hand, if a company that did over $600 MILLION
worth of business in North America last year explained to you that
their name is only recognizable by 2% of their potential market,
would you be more inclined to pay them $49 for the opportunity to
market for them?

That one makes more sense, huh? The second opportunity has a lot
more room for growth, and that is what counts.

All of us in Internet marketing were lured here by one of two
concepts. One, get rich quick, or two, lifetime residual income.

Get rich quick doesn't happen. Give it up. Turn off your Internet
access and use the money to buy lottery tickets. You'll have a better
chance that way.

Lifetime residual income, however, CAN be attained, but not by
flighty little affiliate programs that only stick around for a few years at
best. For example, most Internet affiliate programs sell marketing
information. That information, however, is subject to constant
change. As markets change, and they do, so do the tactics
necessary for successful marketing in them. How then, do you
make a lifetime residual income from a program that no longer sells,
and therefore no longer sends you paychecks?

So, once again, either you move your 'Ground Floor' every 3-6
months or you're out of the money. But how is that going to make
you lifetime residual income if you're always starting over on building
a new network?

So what do you as a part-time, or even full-time, Internet marketer
do?

Well, unless you've got 12 years of business education and
experience that will allow you to correctly evaluate start-up
businesses that want you in on their 'Ground Floor', I'd suggest you
do the following.

Market for an ESTABLISHED company with an EXPANDABLE
market.

Your job in an MLM is promotion. You're not in charge of product
development, or anything else, you're job is simply marketing and
sales.

What you need, then, is an expandable market that can provide
enough room for growth for your organization with the goal of
creating a large enough downline to provide you with a true lifetime
residual income. However, this can only be accomplished if the
company and it's products last for as long as your lifetime.

It's that simple. Don't fall through the cracks of a Ground Floor.
Look at where a company is going as well as where it's been.
Examine it's potential market and look at its rate of growth. Think
about the industry you will be in, the size of your potential market,
and the growth potential.

Building a sizable downline network that can provide true residual
income is hard enough. Why jump from company to company and
have to do it more than once?