In the world of business, particularly in the digital sphere, there will come a time when you'll be invited for a media interview. This could be because your online content has caught someone's attention, or your local media outlets are featuring intriguing internet entrepreneurs. Regardless of the reason, this is a fantastic chance to publicize your business. To maximize this opportunity, here are some tips to consider:
Practice your responses: Be ready to answer the basic questions of Who, What, Where, When, Why, and How. This includes stating your name, your business, your location, what you do, when you started, why you started your business, and how you operate. Prepare and rehearse these responses for a smooth delivery.
Identify your key messages: Determine the primary message you want the audience to take away from the interview. List down three major points and rehearse them until you can articulate them confidently and fluently.
Reiterate your key messages: Try to incorporate these three main points as much as possible during the interview. Since your interview will likely be edited before it's published or broadcasted, repeating your main points reduces the chance that your preferred message will be cut out.
Share anecdotes and stories: Be ready to share brief anecdotes and short stories. Recall a time when you solved a problem for a customer or share a success story. Try to weave in your three main marketing messages into each anecdote.
Use humor wisely: If you're sharing a humorous anecdote, ensure that "the joke is on yourself" and explain what you learned from the experience. Avoid giving the impression that you mock your customers.
Avoid negative stories: If asked to share "the dumbest question you were ever asked," for instance, be careful to portray your customers positively. You might respond with, "There really are no dumb questions. Our clients have business needs, and we do all we can to address those needs."
Provide a list of suggested questions or topics: Consider sending a list of suggested questions or topics to the journalist before the interview. This can help guide the interview in the direction you want. Naturally, prepare your responses to these questions in advance.
Offer something to your audience: Be ready to offer your audience a report, gift, or other item via autoresponder, faxback, or website. The simpler the instructions, the more likely your audience will remember it.
Dress appropriately for televised interviews: If your interview will be televised, ask for tips regarding clothing, makeup, and accessories. As a general rule, dress appropriately for your type of business. Solid colors are preferred over prints, geometrics, plaids, or florals. Avoid accessories that dangle, move, glitter, shine, or create noise. If you wear eyeglasses, ask the camera operator how to reduce the glare.
Now, you're all set. Good luck!
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