5 Strategies for Selling Yourself

This is a constant debate. Should you sell your product or
yourself? Of course you should always sell the product. But,
your long term goal should be to sell yourself as well. Here's
how to start.

Be completely comfortable with who you are. Try to change
yourself too much and people will sense dishonesty.

You should have a marketing strategy, but also be willing to give
free advice and referrals. If you are building a long-term
enterprise, this will be invaluable as you open up relationships
with your customers.

Gain a reputation of being sincerely interested in your customers
BEFORE you start selling. Talk to them informally and make them
remember you were there.

If you have a web site, update it often and make sure there is
plenty of information. Invite people to refer to your web site
for details on your products and services.

Above all, make yourself interesting to others. If you sell
yourself as well as the product you will always have an eager
market.