How to create a PPC-friendly webpage

Since the key to your success in pay-per-click advertising is conversion, your PPC agency should make the right choice of the landing page. There are a few simple rules which are easy to follow and quick to bring your first positive results in the course of PPC management.

As it is often stressed in SEO consulting, a webpage is a platform for sales generation, that’s why it should be targeted and optimized just for your prospects’ needs. There are some tips for setting a landing page working for a PPC agency’s goals.  

First of all, fix the page URL, so that it really reflects the essence of the page content. There are still many arguments about its efficiency for search algorithms, but it’s definitely much more beneficial for PPC management, when instead of an endless number of meaningless figures and letters you have a customized URL that says just about the page. The same is with the webpage metatags and titles, which should be optimized for the promoted keywords. If done correctly, these page content tweaks may positively influence the whole course of PPC management.  

But nevertheless, URLs and metatags are important primarily for SEO consulting, where they serve for improving search engine rankings in general. When we speak about PPC management, the landing page to which pay-per-click ads are referring should have the following parameters:

• Clear structure: the webpage usability is important, where we use it for SEO consulting references, or for pay-per-click. By clear structure we mean not only the technological side of the page, i.e. its code and web-design, but also the way content is serves. It should be divided into logical parts, so that it can be easily perceived.
• From the perspective of PPC management, it’s necessary to make the content as compelling and capable of conversion as possible, i.e. it should be relevant and noteworthy. The content should be directly connected to the subject of this very PPC advertising and have a clear call to action, so that a prospect attracted by the PPC agency’s efforts understands how to act further. It can be a registration or application form, etc.