Marketing Products and Grand Opening Sales

Grand openings are enjoyable occurrences simply by themselves, and typically draw in lots of visitors who usually might not experience a unique type of store. Every grand opening requires publicity, and if you can participate in that publicity by adding a mention of free advertising gifts to persons attending the grand opening, you should be able to see a visible boost in early traffic and corresponding sales/profit figures.

The advertising products will not create sales per se, but they will create sales opportunities for store personnel. Getting foot traffic into a new store at a grand opening or grand re-opening is essential for creating the important environment of excitement, urgency and goodwill that raises sales opportunities. The actual work of getting the sale on paper is the job of the store employees, but having promotional products to work with can make their sales job easier.

There are several ways to use promotional products at grand opening sales to boost traffic. 1. Offer a free reward with any purchase. 2. Offer a free gift item to the first (insert number of your choice) visitors to the grand opening. 3. Offer a free surprise to all, while supplies last. 4. Offer an upgrade treat above and beyond the inexpensive reward to buyers. 5. Be sure to include mention and photo (if possible) of the treat product in all advertising for the event.

It is important to have what you promise ready at the event. Never get caught having to present "rain checks" because you ran out or objects did not arrive. This is where pre-planning aids success.

At the actual grand opening event, use common safety practices so no one gets hurt by a crushing, rushing crowd trying to get into the store. One way to help avoid this problem at crowded events is to pass out numbered entry tickets. Or, have a few employees posted outside to help organize the crowd into an orderly line for admission. Make sure the event happens on time, and if there is a crush or potential problem arising, consider opening a little bit early to alleviate the situation. After all, most want to see the new store. Be sure employees are trained and ready for industry.

Use promo products and imprinted keepsake solutions at grand opening sales and other important events to build traffic. Maintain control and everyone will be happy.