The first paragraph of this article provides a brief overview of the content. It discusses the effectiveness of pop-up windows in attracting attention and prompting action, and how they can be used to increase the subscriber base of a newsletter. The article also introduces the concept of joint ventures, where multiple websites use the same pop-up window to mutually benefit their respective newsletters.
Pop-up windows are small, automatic windows that appear when you visit or exit a website. They are a common sight on the internet, and for good reason. Pop-up windows are effective! They demand your attention and require action to dismiss them. Unlike banner ads, they can't be ignored or scrolled past. While they may irritate some users, most website owners agree that the benefits of an effective pop-up window outweigh the minor annoyance they may cause.
These pop-up windows can be used to significantly increase the subscriber base of your newsletter. They are the ideal tool for generating new subscribers. When a user visits your site, or when they leave it, you can present them with a new window containing information about your newsletter and a subscription form.
The main focus of this article is perhaps the most effective way to grow your newsletter's subscriber list at no cost: joint ventures and pop-up windows!
Pop-up windows are a powerful tool for boosting your subscription rate. Now, imagine the impact of having your newsletter featured in pop-up windows on multiple sites. What if your newsletter was featured on 5 sites? Or 20? In return, your pop-up window could offer users the chance to subscribe to the newsletters of all those other websites.
For an example of what this might look like, check out this sample page. It features a pop-up window that allows you to sign up for various related newsletters. Each newsletter's publisher has agreed to place this same pop-up window on their website, creating a mutually beneficial arrangement.
So, how can you use this strategy to increase your own newsletter subscription rate?
Firstly, you need to learn how to create the pop-up window and be prepared to handle subscriptions to multiple newsletters from a single form.
There are many places where you can find the JavaScript necessary to create the pop-up window, and many variations of the script. Here are a few recommended sources:
You'll also need a script to handle the form. This script will need to do more than the average subscription form, handling checkboxes for multiple newsletter subscriptions so that users can subscribe to as many or as few as they want. Here are two options that should meet your needs:
Once you have one of these solutions in place, or have written your own, you need to start finding other newsletter publishers to partner with.
Like link swapping or any other type of partnership, you'll need to send many emails to find people willing to participate in this venture with you. You should aim to build a group of newsletters that complement each other, each focusing on different aspects of a common topic.
You don't want more than one newsletter on the exact same topic, and you don't want topics that are unrelated, as a user visiting your website may not be interested in other topics at that time.
Once you have found a few publishers to collaborate with, have each one insert the pop-up window on their site using JavaScript. Now, each user visiting any of the participating websites has the opportunity to subscribe to not only that site's newsletter, but all of the participating publishers' newsletters.
If implemented correctly, this method of generating new subscribers can quickly become your most effective.
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