In the ever-evolving world of digital marketing, two new advertising options have emerged as effective and cost-efficient ways to drive targeted traffic to your website. These are Google's self-service advertising system, known as "Google AdWords," and the "Jeeves Text Sponsorship Network." Both of these platforms offer unique benefits and can be a valuable addition to your advertising strategy.
Google AdWords is a self-service advertising system that allows you to display your ads alongside search results in a special "Sponsored Links" section. Unlike paid submissions, you're not paying to have your site listed in Google's search results, but to have your ad appear alongside relevant search results.
This advertising model is CPM-based, meaning you pay according to the number of impressions of your ad shown rather than the number of clicks. This can be a cost-effective way to advertise your site or product, especially if you have a high click-through ratio.
To maximize the effectiveness of your AdWords campaign, it's important to choose your keywords carefully. Start with the phrases people are already using to find your website in search engines, and add any other related words that you think would be beneficial. The more specific your keywords, the higher your click-through ratio is likely to be.
Once you've selected your keywords, you'll need to write compelling ads for each one. While your ad headline and content are limited to a few words, it's crucial to make sure your ad is relevant to the searcher's query and clearly communicates what you have to offer.
You can learn more about the Google AdWords program or sign up here.
The Jeeves Text Sponsorship Network is another innovative advertising platform that allows you to display your text ad alongside search engine results on participating sites. This includes popular sites like MSN, Searchalot, Bomis.com, SuperCyberSearch, and Direct Hit.
Like Google AdWords, the Jeeves Text Sponsorship Network operates on a CPM model. However, instead of paying based on the popularity of your ad, you bid on the space. This gives you more control over your advertising costs and allows you to tailor your strategy to your budget.
One of the key advantages of the Jeeves program is that it offers more flexibility in terms of ad size. You get up to 40 characters for your title and 150 characters for your description, compared to Google's limit of a 25 character headline and two 35 character lines for a description.
You can learn more about the Jeeves Text Sponsorship Network or sign up here.
Whether you choose to try Google AdWords, the Jeeves Text Sponsorship Network, or both, these platforms offer powerful new ways to invest your advertising dollars for low-cost, targeted traffic to your website. As bids at paid-placement search engines continue to rise, these innovative advertising options may become more attractive alternatives for driving new traffic to your website.
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