When it comes to making an info-product, there are 2 kinds of methods to choose from. You can either be creative or innovative.Finding the right approach will determine the success of your product launch.
There are 2 kinds of strategies you can select when it comes to producing an info-product. You can either be creative or innovative. Creative means, you examine the market and come up with a good solution.
In effect, it is coming up with an info-product that will solve an existing problem. For Example, if you know that there are a lot of individuals having a problem about writing a salesletter, you come up with a salesletter generator software.
Or let's say, if you observe that a number of individuals are trying to organize their joint venture's details, you can come up with a joint venture profile software. Essentially, you'll be the first person to sell in the market. Make sense?
However if you want to lower your risk of failure and earn cash faster, I'll want to be an innovator. Study the existing products created to fulfill the demand of a market. Observe how good the sales volume is. Then, I'll be an innovator to present better solution or tap on the existing opportunity.
Not sure what this means?
Let me explain ...
One may have realized that there are numerous sales letter generator in the market, this is because of the innovative marketers that are creating them. An additional case of an innovator marketer is the relatively new company called PayDotCom that provides similar service like Clickbank.com.
PayDotCom was create after the company Clickbank.com was launched When it comes to giving credit card processing service with built-in affiliate tracking program, Clickback.com was the first to provide such. At present, there are new innovative marketers that have produced an affiliate tracking tool that can be included with other credit card processors like Paypal.com, 2checkout, authorize.net, etc.
Innovative marketing doesn't limit to imitating what is successful and trying to be better, larger or less expensive. That's a very narrow observation on how to earn money and it will normally fail. {Just|Simply] by adding these 2 extra ingredients in it, you'll modify the entire profit model:
1. Looking for an angle
Finding an angle means positioning yourself unique from the originator. Example, Clickbank.com is a success. Nevertheless other affiliate tracking tools that did not have a built-in credit card processor were very successful too by joining with third party credit card company. PayDotCom is also another good example of this for they solve the core problem.
2. Complimenting with the pioneer
Make an info-product that can ride on the existing successful market. For discussion purposes, let's take for instance Clickbank.com. There are various new tools invented to enhance the convenience of using Clickbank.
Examples are: Software to handle your Clickbank.com affiliates; Software to extract your Clickbank sales report into a Microsoft Excel file; Software to make Clickbank.com search engine tool that is incorporated with Clickbank ID;Instructional videos on how to setup Clickbank.com account; and so much more.
Observe what's happening on the internet.Decide whether you want to become a creative or innovative marketer. Then, ACT NOW!
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