Pens as a promo surprise good
Almost everyone requires them and any time it comes down to it, few people ever have enough of them. Pens are important in today's society, as they are necessary for doing things like filling out deposit slips and applications, writing lists or notes or addressing envelopes.
And let's face it - how many folks really like to go out and buy pens when it is so much better to get them free of charge?
Pens are a highly popular promotional gift merchandise. Nearly everyone has received a pen imprinted with a name or logo of a venture in the past. While some would argue that pens with names on them are not utilized as frequently as plain pens,
they would be incorrect. These days few people can say they do not have a pen given to them as a promotional product in their vehicle, purse or even in their pocket.
The first step to using pens as promotional tools is to make sure the pens are in a color that will be utilized by those who pick them up. Pens that write in purple or green ink will be unique, for sure, but will likely not be the one a customer pulls out at the bank or another location to fill out a slip or write a check. Unless you are using the pens as promotional gear for teens, stick with basic colors like blue or black.
Next, spend a little extra money to get a quality pen. Some promotional goods are cheap, to put it bluntly, and break or stop working soon after they are taken by customers. Making sure the pen is of a good enough quality for a customer to use for several weeks or even months is key. A customer who can use and re-use a promotional pen picked up at a favorite corporate is one that will repeatedly help get the industry name into the minds or hands of other potential customers.
Finally, purchase your promotional pens from a quality provider, and think about pairing them with something that goes along with the gift - a notepad or set of post-it notes. Giving the customer a pen and something on which to write with that instrument will only help increase the exposure of the sector in the long run, and will help draw that customer back to the location time and time again.
Pens are an effective and inexpensive promotional gift device, if a organization chooses and uses them correctly. Spend a little time, do a little research and make the most of your promotional pen purchase.
