6 Steps to Print the Perfect Poster

It’s true that not all posters are created equal. Some are dull and boring. Some are exaggerated. And then there are those that sit in the middle—these are the effective posters that get messages across. If you want your poster to fall under the category of “effective,” it is imperative that you learn the ins and outs of poster printing services so that the money you put into this process would be for a worthy investment. Here are the steps to follow to print the perfect poster.

Step 1 - Choose the right poster size

Generally, the bigger the size is the better since large posters can catch more eyes and hold more information. However, it is necessary to consider various factors like budget, information, target audience, and location so that you will be able to determine the most suitable size for your posters.

First, set a budget. Second, visit the location where you intend to hang the posters. For bulletin boards, you can use 11” x 17” posters. For shop windows, 18” x 24” posters will do the job. You can go bigger for poster printing for trade shows. Posters with 24” x 36” sizes are ideal.

Next, decide on what you’re going to put on the poster. Keeping it short and punchy is always the way to go. But if you need to put more information to convey your message more effectively, do it in good taste. Lastly, consider your target audience. For example, if your poster is about products for elderly people, it does not make sense to print miniscule posters that they would hardly be able to read.

Step 2 – Pick a color scheme

To do this, you have to determine the theme of your poster. If it is about the environment, the sensible color palette would revolve around green. If it is anything about food, stick to red, brown, and green, and stay away from the least appetizing color, which is blue. If you’re going to promote a rock concert, combine loud vibrant colors with black. Choose light tones for classic styled and minimalistic posters.

Step 3 – Select the paper

In choosing the type of paper, you have to consider the duration of your poster printing campaign. Thick and coated papers and boards are the ideal options for posters intended to last for several months. Thin paper stocks are all right for promotional posters to be hanged for a few days or weeks.

Step 4 – Design the poster

In this step, you have the option to do it yourself or have a professional take care of it. If you’re not confident with your graphic design or Photoshop skills, it would be best to leave the poster designing to the hands of a person who knows how to do it. But if you want to turn this into a DIY project, be sure to follow the principles of design and layout so you can create a visually appealing poster. Also, be very careful with the text. Not only should you use catchy and punchy taglines, you should also triple check the details to ensure that your poster is free from grammar, spelling, and typographical errors.

Step 5 – Find the printer

Now for the final step, you have to search for a reliable and efficient poster printer that uses high-grade ink and quality paper. The printer should also offer great service and affordable prices.

Printing posters is not an overly complicated matter. Follow these simple steps so you can print the perfect poster.