It is easier than you think to under-deliver in article writing, which is unfortunately a very frequent practice among many expert authors who are submitting their articles to article directories. Above all, you need to be careful what you are promising and how you deliver on those promises.
It is easier than you think to under-deliver in article writing, which is unfortunately a very frequent practice among many expert authors who are submitting their articles to article directories. In article writing, just as in any other sphere of human communication and interaction, it is very important to gain a trust of your audience. Every positive experience that you make possible for your readers, will count in that process. Above all, you need to be careful what you are promising and how you deliver on those promises.
In the real world you would never go around making empty promises and claims and then falling short on them. It would make you look plain silly if not ruining your reputation altogether. The same applies to article writing and marketing. Being straightforward and honest is always a good strategy in the long run.
By writing quality content that is actually useful to your readers, you will build credibility as an author and gain a base of frequent readers that will be ready to follow your calls for action when you make them.
Here are several tips on how you can make certain you will deliver on the promises made in your article’s title:
- If you wrote the title of your article in a form of the question, then make sure that the content gives an answer to that question. If you fail to deliver the answer that is assumed as a promise from your title, your readers will navigate away from your article and you as an author will lose credibility.
- If your article’s title states numeric amount of something, for example 5 answers & 5questions, 8 tips on how to do something, etc, then you absolutely have to address that specific amount of answers/questions/tips in the body of the article.
- When you stress keywords in the title, those keywords should accurately stand for the content presented in your article.
- Location – based titles are often used by article marketers to achieve better local keyword targeting. However, the readers will expect to find location – specific directives, information and pointed differences between the stated location and other areas. If you fail to deliver this promise, your audience will realize this very early on and navigate away from your article, while your reputation will suffer.
Always write your articles with a sense of responsibility and trustworthiness. Your readers will appreciate it and your credibility will be well earned, which is vital in article marketing.
How To Write Most Effective Article Summaries
Article summaries are being displayed in most article directories, to help the readers decide which articles will best meet their particular interests. Its role is to ignite the readers’ curiosity and persuade them, in a few short sentences that your article is worth their time.
Why You Should Avoid Spun Articles At All Costs
The spun articles are being generated by a number of SEO ‘experts’ who are littering the Internet with this garbage in an attempt to outsmart search engines and avoid the penalty that search engines are giving for duplicate content. Such articles provide extremely lousy user experience and although the words do differentiate from the original copy, they are NOT unique.
Importance Of Providing Positive User Experience On Your Landing Page
The quality of the landing page that you are promoting within your article is immensely important. It has to provide a very positive visitor experience and leaves a strong impact on a reader so that he or she want to find out more about you and your website and keep coming back for more publications from you.
