An effective way of creating your sales force is through your referral network - a group of people who already know you, understand your business, and can refer people interested in buying your product or service. Here are six steps to follow that will help you set up a powerful referral network.
As solo business owners, we sometimes feel like “Lone Rangers” on our own, trying to figure out ways to bring in more clients. A business owner’s survival and growth depends largely on bringing in new clients. Who wants to be alone on the range, single-handedly trying to figure out how to bring in clients and expand business? That takes tremendous energy, and hard work to produce average results.
Instead of operating on your own, there are ways to creating a sales force of people happy to refer business to you. Think about how big companies increase their sales. They have large sales forces out there selling their products. The sales people are educated about the product, calling on prospects, and are paid commissions based on the number of accounts they bring in. One of the differences between a big company and you is that YOU are the “one.” You are your sales force, that is, if you operate as a “Lone Ranger.”
An effective way of creating your sales force is through your referral network. A referral network is a group of people who already know you, understand your business, and can refer people interested in buying your product or service. With a powerful referral network, an unlimited flow of quality prospects start coming to you quickly and effortlessly. You never have to cold-call again! This is the easiest and most effective way to establish an ongoing stream of warm leads.
Building a referral network begins with educating people you already know, your clients, colleagues, friends, and people you meet. You want to clearly articulate what you do, who your ideal client is, how your product or service helps your clients, and what’s unique about working with you. Once these people are educated about your product, they become your own “sales force.” However, just like any sales force, it helps to motivate them to sell by giving them something special as a thank you.
Consider offering a referral fee or a special gift to those people who refer business to you. People will be motivated to refer business to you, if they’re rewarded for it. I know, as a sales person, what motivated me the most to bring in those sales was the commission check I received at the end of the month. And, I still love receiving those checks. I’ve been referring business to a colleague and I’m delighted when I receive a thank you note and check from him. It’s an incentive to think of other people who can benefit from his service.
By organizing a healthy referral network, you’re going to be able to rely on other people out in the world, all educated about the merits of your product or service, willing to become your marketing machine.
Here are six steps to follow that will help you set up a powerful referral network.
ASSIGNMENT
© Rochelle Togo-Figa
Are You Getting What You're Worth?
In the competitive world of entrepreneurship, pricing your services appropriately is crucial to both your success and self-worth. Many entrepreneurs struggle with the question of how much to charge, often fearing that high fees will drive potential clients away. This article delves into the psychological barriers that may prevent you from earning what you deserve and provides actionable steps to overcome them. With the right mindset and strategies, you can align your pricing with the value you provide.Proven Tactics to Boost Your Sales Immediately
In today's competitive market, businesses must constantly innovate and refine their sales strategies to thrive. While some companies may retreat during economic downturns, proactive entrepreneurs seize the opportunity to attract new clients and increase revenue. By implementing effective sales and marketing techniques, businesses can not only survive but also prosper, regardless of external circumstances. Here are six powerful strategies to enhance your sales efforts and outshine the competition.Navigating Economic Uncertainty: Strategies for Business Growth
In the face of economic uncertainty, consumer behavior often becomes a focal point for analysis. Despite concerns about the economy, spending patterns can remain surprisingly robust. Observations at local Starbucks locations reveal customers indulging in premium coffee, while grocery stores see carts brimming with goods. Similarly, bustling malls and packed parking lots indicate a continued appetite for retail therapy, with tech products like iPods at Apple Stores drawing particular interest.