Rejection is a natural part of the sales profession. In fact, it should be a regular occurrence to anyone who is trying to accomplish more than the average and ordinary in his or her life. How do you respond to this inevitable part of success?
I recently read in a very helpful personal empowerment book how in order to be successful, people must always be willing to expand their comfort zone. The assertion made perfect sense. Most of us have dreamed of being our own boss and breaking away from our regular jobs, however we don’t, because we know that small business owners must take great risks.Similarly, among the highest earners in our country are sales professionals, however many people ignore this profession because of the uncomfortable feeling associated with asking for sales. If you take the plunge to increase your earnings beyond the linear “dollar for an hour” concept offered by “regular” jobs, you will have to deal with something that regular, ordinary, safe and (typically broke) people rarely have to have to deal with. You will have to deal with massive amounts of REJECTION.It may not just be the type a sales professional feels. It may be from a banker refusing you a business loan, it may be from a potential partner, refusing your proposition for an alliance, it may be from friends refusing to test out your products, it may be from family, refusing to believe in your ability to succeed. Either way, to succeed, you must put this behind you. You must develop your mind to deal with rejection, adversity and failure. Here is a briefly summary two tactics for combating rejection that I mention in my book, Persuasion Power:1) Logical SeparationWith this method, you separate your identity, being and person from the outcome of any particular interpersonal event or business occasion. Refuse to mix the feelings of negative events with your identity and your emotional state.To accomplish this, take a set a blank index card. Complete the sentence “I am…” use a blank card for each thought. Write out those only positive attributes, roles and characteristics that make you proud. Keep these cards with you and read them aloud whenever you face a negative situation because of your attempts to accomplish more than you have so far in life. 2) Truth BearerThe truth bearer mind game is the one in which you constantly remind yourself that you have the best product, service, program or business idea. Whenever people turn down your idea, whether the rejection is kind and respectful or mean and hurtful, you have the same reaction…”poor them.”For unbeknownst to people who turn you down, they have just missed out on the biggest and best opportunity of their lives. If you are able to hold such a positive impression of what you are offering, this game will keep you mentally on top.
Sales Training – Selling with Words
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