This article aims to demystify the concept of Flash design, exploring its pros and cons, and its potential impact on your online business. We will delve into the history of Flash, its unique features, and its application in the digital world.
Flash was initially introduced by FutureWave Inc. in August 1996 under the name "FutureSplash Animator." Macromedia acquired FutureWave in December of the same year and rebranded the application as "Flash." The distinguishing feature of FutureSplash was its use of "vector format" for creating images.
As you might be aware, most images on the web, such as the logo on World Design Services, are composed of thousands, or even millions, of colored square dots known as "pixels." These pixel-based images, also known as "raster images," can have significantly large file sizes as the color and location of each dot must be recorded within the image file.
In contrast, vector graphics use mathematical equations to define lines and shapes. For instance, a circle in a vector graphic is represented by a single curved line, rather than hundreds or thousands of pixels. This results in a drastic reduction in file size and an increase in image quality. Vector graphics can be scaled up or down without losing their sharpness, unlike raster images which can appear "chunky" when resized. For a comparison of vector and raster images, visit this page.
Flash primarily uses vector graphics to display text and images, resulting in excellent image quality and exceptionally small file sizes. This is particularly beneficial in the online environment where user connection speeds can vary greatly.
If you've never encountered a Flash animation before, take a look at the banner on Internet Cash Planet. Not only does it look visually appealing, but it also moves. When executed correctly, Flash can deliver any message you want while keeping your audience engaged.
Flash banners offer sharp, attractive graphics that load quickly and convey your message to your viewers swiftly. They tend to be read more frequently than static HTML pages due to their smooth movement, unlike traditional animated web graphics which can appear clunky.
Flash's application extends beyond simple animated banners. For instance, Worldprofit's "Ultimate Home Business Promo" generated an overwhelming response upon its release. Visit Worldprofit to see why. When done right, Flash can not only captivate your site viewers but also evoke emotions and feelings.
Until recently, Flash banners could only be created using the "Macromedia Flash" utility, which many found challenging to master. However, the introduction of third-party applications like Swish and SwFX has simplified the process of creating animated banners that use the same file format as Flash.
While these tools have reduced the time required to create Flash pieces, they have also made Flash design accessible to novices. As a result, many self-proclaimed "Flash Designers" are producing subpar work, giving Flash a reputation for being bloated and dull.
When created properly, Flash can significantly enhance your site. A well-executed Flash piece can effectively drive traffic to your site and increase your newsletter subscriptions. However, when seeking a Flash designer, be cautious. If a company's Flash portfolio fails to impress you, don't hesitate to look elsewhere, regardless of their prices.
If you're in search of a Flash designer, consider Worldprofit. With seven years of experience in putting businesses online and a proven track record in marketing, we have the technical expertise to create a Flash piece that not only looks good but also loads quickly and communicates your message effectively.
If you've received a quote from another company and are unsure about the value for money, feel free to send the quote to us at customerservice@worldprofit.com. We're here to help you make an informed decision about Flash design.
Flash Design: Is it all it's cracked up to be?
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Mastering User Engagement: Guide to Influencing Your Website Visitors' Actions
Imagine your website as a physical store. If a customer walked in, would they understand the purpose of your store immediately? Every website has a purpose and as the owner, you have a goal. Whether you're selling products, providing information, or simply offering a platform for interaction, you want your visitors to benefit from their visit. Ideally, you'd be there to guide them through the process, but since that's not always possible, here's a guide on how to influence your website visitors' actions effectively.
