The Killer Sales Letter Checklist!

Sales letter not pulling like you want? Need a quick “fill in
the blanks” formula for marketing your next product? Here are 20
essential components of the hard-selling sales letter:

1) Does your headline speak directly to your potential customer
and give them a strong, specific benefit of your product or
service?

2) Did you start with the strongest benefit of your product or
service, then work your way down to include the least important
benefits for your potential customer?

3) Do you explain how your product or service is better or
different than your competitors?

4) Does your sales letter speak directly to your prospect? In
other words, instead of saying, “people that like horses will
love this book” you say, “If you love horses you’ll love this
book.”

5) Do you use “you” twice as often as “I” in your sales letter?

6) Is your sales letter easy to read using short sentences and
paragraphs?

7) Do you use power words and write with the goal of keeping
your reader’s interest?

8) Do you show your potential customer their problem; agitate it
by telling them how troublesome it is, then offer your product
or service as the solution?

9) Is your copy clear, easy to understand, and follows a flow
from one paragraph to the next?

10) Are your strong words and phrases highlighted or bolded to
draw attention and keep the reader focused?

11) Is your sales letter written in a friendly, active,
conversational,” me to you”, tone of voice?

12) Have you used specific numbers and facts in your copy to
build instant credibility?

13) Have you included credibility creators, like why you’re an
authority on the subject, testimonials, and case studies?

14) Does your sales letter have a nothing to risk guarantee that
shows your confidence in your offer?

15) Do you include a reason why you’re making this offer? Are
you doing it because you are tired of seeing people scammed on
the Internet and what to provide them with solid information
they can use for profit immediately? Or are you giving them a
dirt-cheap price because you have an overstock on inventory and
it’s costing you more to store the product in your warehouse?

16) Does your sales letter give details of what the customer
needs to do? Call now. Or, simply fill out the form below,
enclose your check or money order for $24, and mail to….

17) Do you make it easy for your potential customer to act on
your offer?

18) Are you offering bonuses to increase response, or do you
create high-perceived value for your product or service?

19) Did you create a sense of urgency in your letter, explaining
that the price is for a short time or quantities are limited?

20) Have you answered all questions a prospective customer has
about your product?