As the economy slows down, businesses are finding it increasingly challenging to maintain their sales figures. Consumers are becoming more cautious, and companies are reducing their spending. A slump in sales can hinder your profit-making plans. However, there are several tried-and-tested methods to refocus your business and reignite your profit stream. Here are three strategies you can implement today to boost your sales.
Your USP is what sets you apart from your competitors. By promoting your USP, you can attract more customers and make your business memorable. Your USP could be a unique product or service that your competitors don't offer, or it could be something less tangible, like exceptional customer service.
For instance, consider two search engine promotion firms. One never responds to emails, while the other always replies within hours. The latter is more likely to win your business because of its superior customer service.
Promote your USP on your business cards, in your newspaper ads, and prominently on your website. If your competitors are secretive about their prices, be transparent and display yours openly. If they all offer the same products, highlight how your products are unique, original, or first-to-market.
Customer testimonials are a powerful sales tool. Prospective customers are more likely to trust the word of a previous customer than even the most persuasive ad or extravagant TV commercial. But how can you gather good testimonials, especially if your business is new?
Often, the order form or order page is the most uninspiring part of the sales package. While brochures may feature colorful photos and creative copy, the order form is usually plain and uninteresting. This is a missed opportunity.
Customers lead busy lives and may not remember where they made a purchase. To ensure they remember your business, prominently display your logo on all your order forms.
Some savvy business owners transform their order form into a brochure, complete with an ad and a comprehensive list of their products and services. The order form is on the last page. This also provides space to include a coupon for the next purchase.
Remember to include customer testimonials on your order form. Most prospects need a little extra encouragement before they commit to a purchase.
For more information on boosting sales, check out Forbes' guide on increasing sales and Entrepreneur's tips on sales strategies.
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