The "Lipstick" Sales Factor...

Lipstick sales are Red-Hot according to the Wall Street Journal
and this affects you, your company and your sales.

Whoa, there... How can this be? I don't sell lipstick?

Well, neither do I, but the fact is that the "Lipstick Sales Factor"
applies to all of us no matter what we are selling. You see the
reason lipstick sales are off the charts right now is because
ladies are looking to feel better about themselves and life. This
desire is not unique to women, it applies to us men too. Which
means it applies to every one of your customers.

We all like to feel good and are constantly looking for a little
pick-me-up in life. Even during a recession folks will spend
money on any product that brightens their life, improves their
condition or lightens their load. This might be a small thing
like lipstick for the gals or some chow for us guys, but it also
applies to any size or price product if it makes us feel good.

In fact due to our independent natures, we tend to look for a
reason to indulge ourselves. We aren't about to let problems
disrupt our lives and rob us of our pleasures. So the lipstick
factor applies to us all and gives us a marketing advantage.

What is it about your product that is fun, makes things easier
or improves the quality of life for your customers? What are
the pick-me-ups that you are offering? Every product has these
components. Show them off in your advertising and marketing
efforts and your sales results will get Red-Hot too.

Wanting some fun and to feel better is truly ageless, so be
sure to focus on the seniors too.