This article details on the major trends ruling the arena of SEO this year. Gather comprehensive information on the same by reading the article till the end.
Staying abreast of the evolving SEO trends is a requisite for entrepreneurs to ensure that their website retains its online rank in the Search Engine Result Pages (SERPs). While SEO being an inherent part of a modern digital marketing strategy, its dynamics often undergoes through a paradigm shift. And hence, it becomes really important to seek professional help of a SEO company in Australia that can help you in modifying your SEO practices accordingly and capitalise on the improved changes being made.
Following here we would like to discuss on some of the major SEO trends which, you must consider before developing or revamping an SEO strategy.
Focus on developing high quality content
Preparing high quality content for your website has always been a key consideration for driving online traffic. The improved content you develop, the more scope you get to grab visitors’ attention. Google never likes badly-written text and as a result of which, the website doesn’t succeed in scoring a higher online rank in the search engine results. Don’t look for optimising your content by including excessive keywords unnecessarily. This technique is considered to be old-fashioned and shouldn’t be included any further.
Leverage on the impact of local SEO
Local SEO has been popular in the recent times and many business have started considering it on a serious note to fulfill their marketing objectives. Google always upgrades the algorithms related to Local search results and the way those results are being shown on the SERPs including the introduction of new techniques for sorting and filtering data. For businesses trying hard to succeed in the local markets, it is important to evaluate your own performance locally, analyse the potential of local competitors and adapt your strategy to cater the ongoing needs of people.
More importance should be given to keyword research
Research studies have shown that around 50% of the total amount of Internet searches are considered to be zero-click searches. It is so because, by going through the enriched SERP results which, include featured snippets, Google business listings with contact info and menus and more, the users get the answer of what they were looking for without clicking on any specific link.
Considering the SERP advancements and the cutthroat competitive scenario presently, it has become more important than ever to invest sufficient time in keyword research for identifying the most relevant keywords which, would help you in driving actual traffic and sales.
Draw your attention towards voice search
As per the Google, more than 27% of the total population across the globe is relying the power of voice search to get relevant information on the smartphones. However, the fact that you must keep in your mind is most of the voice search queries are extremely specific and long-tail. Users mostly look for accurate answers when they opt for finding information on voice search. Hence, these consumers can be considered to be at the final end of the sales funnel and have greater possibility to convert compared to other users. As voice search is still on the growing phase, it’s expected to grow further in this year as well.
Key takeaway!
SEO plays an imperative role when it comes to enhancing the online presence of your brand. Optimising your website by implementing effective SEO strategies is a must for achieving and maintaining a higher search engine rank. So it is always recommended to keep hold of the ruling trends on SEO every year such that it will help you in modifying your SEO strategy and leverage on for driving continual growth and progress. This is the reason you should always consult an experienced SEO company in Australia that would help you stay updated on the evolving SEO scenario.
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