Components of a Powerful Website

How do you create a powerful website?  Following are list of action items that will help create a powerful website.

• You have to create heroin content.  This type of content is content that sells a product that everybody wants and has to have.  Heroin content is content that gets people to take action on a product that benefits both you and the customer.

• You have to capture leads.  You need to obtain the personal information of website visitors so you can market to them over and over.

• You need to generate large amount of traffic.  You can create a beautiful website, but if nobody visits your website then you won’t make money.  You have to have a powerful design and traffic.

• You can use the Internet to increase networking.

• Your website needs to be easy to find.  You can accomplish this through Search Engine Optimization (SEO).  SEO makes the search engines want to find your website.

• Your domain name helps (or hinders) how people find you.

• Your website should provide solutions to customers’ problems.  People go to websites because they have a problem that they want solved.  You need to be the person that solves their problems.

• You should have a good layout and design on your website. For example, you need a squeeze page.

• You always want to have crisp clean lines that are easy to read.  Your website has to be readable!  If your website is difficult read then customers will go away.

• Make sure your website is easy to navigate.  For example, it should be easy to find your contact information on your website.

• Your website should have a modern look and feel.  Your website reflects who you are and what you are doing in your business.

• You don’t need to have something expensive to sell on a website. 

• Think about your domain names.  Website search engines, such as Google, see your domain name as keywords.  This is how they rank you against your competitors.

• How does your domain name tie in with the business you run?  Your domain name should reflect the products and services you sell.  Essentially, your domain should have a purpose and intent related to your business.

• Create more products to sell.  You can create a product from a top ten list.  For example, if you are a lawyer you can create a top ten list of things to do to find the best lawyer.  This top ten list can be converted in a product that you can sell on your website.

• Offer free Autoresponder series, newsletters, and downloads in exchange for a customer’s name and email address.  This allows you to continually market to your client list.  Offer incentives that encourage your customers to purchase more items.