Starting a digital agency is always a risky venture. It is such a competitive industry that you can expect even the simplest mistake to set you back months.
We all know how important SEO is to any business looking to make a name for itself online. If you do not know what you are doing, you should always search for an SEO company to deal with this side of your promotional efforts on your behalf. Do not just hire the first digital agency in Glasgow you see. This can lead to disaster.
No, in this article we will go through some of the essential areas you need to check before hiring any SEO company.
1. The Size
Does the company in question have what it takes to serve a range of businesses?
There’s a big difference between the SEO needs of a site with a hundred pages and the SEO needs of a site with ten pages. It is the same with anything. You would not hire a web developer in Glasgow to build a big website when they only have experience with extremely small websites. Check out the packages on offer.
2. Customer Service
Talk to their customer service representatives before going any further. How they respond and how quickly they respond will tell you a lot about what it is going to be like to work with them. If they keep you waiting, is this really the sort of company you want to associate with?
Get in touch with them and ask them questions. Assess how they respond and decide whether they are treating you in the right way or not.
3. Competitive Prices
The prices an SEO agency tries to charge will inform you just what level of quality you can expect to get. Even if you have a low budget, you should not opt for the cheapest possible solution. This is likely to give you the bottom of the barrel. You will get the lowest quality service and receive little to nothing in return for your money.
Search for competitive prices. Look for the averages across the industry and focus on companies that have opted for a competitive pricing point.
4. The Option of Reporting
Beware of an SEO agency that does not offer comprehensive reporting facilities. They should tell you immediately that with every package you would receive results every couple of weeks. It is a bad sign when they demand you find out the results yourself. It could also mean they do not have any real results to offer you.
5. Gut Feeling
Even if you have absolutely no idea about anything to do with SEO, you are still an intelligent consumer. You know when something is wrong within the first few seconds of landing on a website or talking to a customer service representative. Always listen to what your gut is telling you.
If the website has not impressed you and you are wary because of it, this is a sign to look the other way. Furthermore, if you do not feel comfortable working with a specific SEO agency, you are not going to have the best experience working with them.
Finally, take the time to research each company. It is worth the extra time if it means getting the results you deserve.
