How unique content will help you to increase your visibility.
Optimizing content for SEO helps brands improve their visibility online. A content that is engaging exceeds users’ expectations by building on its first impressions and is steps away to build a loyal customer base. To convert online visitors into subscribers and loyal customers pave way for more success as it helps boost sales. When we talk about content, there are many things that can help one optimize their pages on SERP (search engine ranking page).
For e.g. meta tags, title tags, meta descriptions, paragraphs, images, headings, URLs are extensively used for content optimization that can vary from site to site.
Commence with narrowing your audience online and use these 5 tips to optimize your content.
#1 Quality Content
Content has to be engaging in magazines and blogs to drive conversion rates. Seek out prominent journalists and bloggers who have the potential to reach out to a wider audience in their respective domains. Your content needs to be promoted where your services and products can make a difference. Update your content timely on industry trends that will help build a positive image for your company as a whole.
An effective content marketing strategy has to focus on social media presence, engaging content with illustrations and infographics, and finally a copy that conveys information to the user in a clear tone. Using keywords extensively with quality content for someone who is starting new is critical for not only it helps them cement a relationship with their end-users but also makes them competitive in their domain.
#2 Engaging Keywords
For your content to be impactful, you need to have a set of keywords that make it easy for your users to find you. With “descriptive” keywords, you can highlight the core features to your users whereas simpler “brand” keywords direct users to your website straight from the search engine. You can also use the combination of qualified phrases with the brand name and curate “Brand plus” keywords for robust content creation.
Keywords are rewarding when SEO strategies are put right. They have to be consistent with the content to obtain high ranking placements on the search engines.
#3 Page Load Speed
A page that exceeds a load time by 2 seconds drops to 7-10% in conversion rates. Internet speed is not only dictated by your internet service providers but also by the design constituents of your website. More than required flash content and unoptimized images are primary reasons that cause slow page load time. With HTML5, replace flash content if any and use caching technique effectively for faster load time. Page load speed determines to rank on the search engine, therefore its important to keep your website clean with minimalistic designs that are fast and easy to navigate.
#4 Structure of Your Site
A good site structure is a pre-requisite requirement to rank well on Google. The SIte structure helps search engines find important content so they can index it for the site’s intent and purposes. Better the site structure, the higher rankings on search engines like Google. One way to boost rankings is to internally link your content types so that Google recognizes which one to give priority to. Many competing websites have great number of articles on one topic that helps them to rank well. And no one would like to compete against their own articles. Internal linking segregates the most important from the rest and gives your site a well-balanced structure so that you get placed where you deserve.
#5 Formatting and Layout
A friendly layout with proper formatting can make your content easy to grasp and read that directly improves the user experience for readers. They will stay on the site longer and navigate to other sections as well to consume information. Use typography and font size that is easy to read and bold out relevant content on each of your products/services. Short paragraphs are the winner here with good enough line spacing. It is not only comfortable for the eye but also easy to scan and read. You can also use numbers and bulleted lists for clarity. Use techniques such as progressive layouts, sliders, structured grids, tabs, rollover elements, modal windows, and mega drop-down menus to add interactivity and organize content.
Conclusion
To climb up the search engine, one has to focus on quality and engaging content. All the time and effort is worthy because it does not only boost conversion rates but also helps one stay one step ahead of the competitors. A content that stands out from the rest is the content that sets the benchmark for others to emulate and paves way for the latest trends. Boost your sales with the points highlighted above.
