The first paragraph of this article provides a concise summary of its content. Yahoo! is a powerful platform with an extensive reach, attracting more traffic than any other search engine or directory. A listing on Yahoo! and DMOZ.org can significantly boost your Google.com rankings. However, getting listed on these platforms, especially in a way that maximizes traffic, requires a strategic approach. This article provides a comprehensive guide on how to achieve this.
Yahoo! is a major player in the digital world, attracting more traffic than any other search engine or directory. Being listed on Yahoo! and DMOZ.org can significantly enhance your Google.com rankings. If you're not listed on these platforms, your Google pages may not rank as high as they could. Therefore, it's crucial to secure a spot on Yahoo!
While Yahoo! offers a free submission service, it doesn't guarantee a listing. However, for a fee of $199, Yahoo! guarantees a review and possible listing within seven days.
Your Yahoo! ranking is heavily influenced by the keywords in your title, description, and the category under which you're listed. Therefore, it's crucial to choose your category wisely. A good strategy is to identify the categories under which your major competitors are listed and aim for the same. This ensures that you're positioned where your potential visitors are likely to look.
The title under which you're listed on Yahoo! is typically your business name. Yahoo! is strict about this, preferring to list sites by their business name rather than their site name. The title plays a significant role in determining your ranking on Yahoo! searches.
Given the high volume of traffic on Yahoo!, it's advisable to register a Doing Business As (DBA) name that includes your keywords. For instance, if your primary keyword is 'wedding gowns' and your company is called Tippy Fashions, Inc., you could register a business name like 'Wedding Gowns of Miami' if your business is based in Miami.
The description you submit to Yahoo! should also include your most important keyword. However, it should be descriptive rather than promotional. Yahoo! prefers descriptions that are informative and interesting to potential clients, without sounding like blatant advertisements.
Before submitting your site to Yahoo!, ensure that all your links are working. Yahoo! tests your page HTML before including you. It's also important to review your site and remove anything that could negatively impact your listing.
Once you're listed on Yahoo!, consider becoming a sponsored site. Sponsored sites appear in a separate, clearly marked listing box at the top of relevant category pages, which can significantly increase your traffic.
Your most important keyword or keyword phrase is the term that most people use to find your site. It's advisable to use a two-word phrase, as a one-word keyword is usually too general and may attract uninterested traffic.
If you need help identifying your important keywords and crafting your title or descriptions, consider hiring an online marketing company or using a software package like PositionWeaver PRO.
Remember, getting listed on Yahoo! is a one-time opportunity, so it's crucial to get it right the first time.
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