If you have a working website to serve your niche business, it is not effective as long as it is not placed on the first page of SERP—search engine result page.
The contextual blogs have contextual texts and are posted on the websites of your own country, related to your niche field. The links are anchored in-text and all this raises the chances of your website being accessed by the surfers from your neighborhood. The traffic thus attained brings potential customers.
Further, if the blogs are posted on high-rank websites and are updated frequently, they become popular to benefit you more. Such links from relevant websites/blogposts also help your website attain a higher rank, as the search engines value your website better with such links. This is equally true for the situation when the website giving you the link is not so highly ranked, but it is updated frequently, has relevance to your website and has unique blogs posted on it.
There are special packages available from the SEO agencies to promote your website with such blogposts. You can ask for samples that already are present with the companies, as they would have served the previous clients. You can try out the smallest package to appreciate the results. Suppose you go for a small package of 5 posts, each of the posts will be made on different platform to enhance the variation and to ultimately appease the search engines. And if you choose a bigger package, you save money in a relative manner. If you are charged, say, $5 each for a 5 posts package, you are likely to be charged $4 per post with a 10 posts package. And then, there are broader or general SEO campaigns that combine the blogspots with other tools of SEO.
You are better off ensuring at the very beginning that you are offered some essential features with the deal. The first is that the blogs are hosted only in your own country to make sure you get a targeted traffic. Not only the hosting should be local, but also the domain extension of the platforms where the posts are made should reflect the country.
The platform should have native writers—this can be checked by going through some sample websites that the seo company may provide you and where the posts for your website promotion are most likely to be made. You may check the already existing posts for the native tone and the uniqueness of the information. You also need to make it sure that you will be provided with the detailed report at the end of completion of your project.
The back-links should not be more than two per post, ideally. It is important in view of the latest buzz from Google that over-optimization will not be welcome anymore. Do have an eye on the condition when the hosting sites are somehow barred from publishing the posts soon after your content has been posted. Though the SEO agencies are not responsible for such developments and the dynamic algorithms of the search engines are mostly the reason behind it, reputed SEO agencies may offer remedy to such instances.
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