How to Make Your WordPress URLs SEO-Friendly

What is the simplest way to improve your WordPress SEO right now?

You have to make sure that you have SEO-friendly URLs.

I come across thousands of websites every day, some of them are purely informational, and others are just for our entertainment. According to the observations, there are some similar and different URL structures. But the question arises, which of these are perfect for SEO-friendly structures. The permanent links or the permalink plays a very essential role in the optimization when we consider important aspects of SEO.

After some effective research and a lot of hard work, I found the perfect URL structure which is always SEO-friendly. If you can get it right, you can improve the organic search visibility. The research work was based on WordPress websites and now we are going to discuss the role of WordPress in making the URL structure SEO-friendly.

1. You Can Get a Single Root Version of Your Domain

There are several variations of the root domain which can be an identical version of the page. There are a lot of domain variations for URLs like:

• http://example.com
• https://example.com
• http://www.example.com
• https://www.example.com

All these websites will display something, they can look alike but they are different versions. If you want to select the "HTTPS" version and have the other three redirected to 301 globally, you can link the value to the single version of the domain and the website. If you choose any primary version of the "HTTPS" URL structure, you may combine all the indexing, link values, and rankings in a single version of the domain and site.

You also need to observe that the website is fully encrypted with an SSL certificate. HTTPS is considered to be a minor ranking signal in Google's algorithms, which is required for secure data in Chrome. If we want to rank better and improve the user experience, we can enable HTTPS on our WordPress site. If you transit your URL from HTTP:// to HTTPS://, it will place the website as well as the content in a much better position according to the search engines.

2. You Must Include the Keywords

Keywords play a very vital role in search engine optimization. If you want to optimize your blog, you must use the keywords. Some SEO professionals don't want to over-optimize the keywords so they don't include the essential keywords, which isn't the right approach as well. The optimization can be done in two ways:

• Manually
• Plug-ins

For manually, you need to take care of almost every SEO factor that is required to boost your SEO but, in this process, few important factors can be skipped by you because you are doing it manually. However, on the other hand, you can optimize your blog by using any WordPress SEO plug-in such as All-in-one SEO or Yoast SEO that will help you in the optimization process.

3. You Should Never Repeat the Keywords

Just imagine yourself to be the user, would you like to read the same word again and again? Never, even the search engines do not favor this approach. If the repetition is done, you want to be eligible for the ranking list. The reliability of single keywords is also less, according to Google and Bing. If you have single-matching keywords in your websites, it will be considered in the top search list.

4. The Structure of URL & Site Architecture

The basic goal of the website is to align the URL with the content topics. You can follow your website map and the navigation to organize the strings of the URL. You should never be afraid of going deep with your website as the subject is more specific.

5. Some Guidelines for Writing & Rewriting URLs in WordPress

• You can keep the URL focused You should always focus on the target keywords and remove the rest of them. There are certain "stop words" which should be used as little as possible. These words don't add any value to your readers.
• You can keep the URLs Short Remember the length of the URL is not a ranking factor. You just need to follow the most focused keyword possible in the URL.
• Formatting of the URL is consistent You should use dashes to separate the words and not underscores. You should stick with the WordPress way of using Dashes.

6. You Should Choose An SEO-Friendly Permalink Structure

If you want Google to know your content and associate with certain phrases, you should ensure your URL uses the relevant keywords to your topic. If you want to transit the categories in your SEO-friendly permalink structure, you should choose only one per post. Once you have selected your permanent link settings, you should save the changes. You can even change the URLs of the individual pages and blogs. There is one disadvantage of transitioning one permalink to another, you might lose all of your social media counts. You should focus on achieving a few automatic redirects or few plug-ins that allow you to manually configure them for each page URL you change.

Final Verdict

You cannot achieve the best SEO-friendly URL by one particular method. The dependency lies on the kind of website you have, your niche, and the visitors who are attracted to your websites. You need to optimize your WordPress URLs and include important keywords. Amidst various things, WordPress development can be handled by an outsourced web development company. You can get your website's URL SEO-friendly along with various website development services from any of such companies.