How to Promote Your E-commerce Site to a Desired Niche Market
Getting the lion's share of the niche market is relatively easy if and when one know how to promote their e-commerce site. The main objective is obviously to get as many target customers to visit one’s website, to buy their products, and then to refer the site to their family and friends.
E-commerce is an ever changing industry. Not only do the products that are in fashion change regularly,
but the way people acquire them is remarkably different from where it was even a few years ago. Few basic strategies can really improve the quality of one's website and can drive quality traffic to their website.
Use Search Engine StrategiesThe most common and most powerful yet the most affordable way to promote one’s e-commerce site is through search engine optimization (SEO). The website must rank high up the results of the leading search engine results (i.e., Yahoo and Google) preferably on page one.
Tips on using SEO for a website:
- Write informative, enjoyable and entertaining articles with judicious use of keywords on the title, meta tags, and headers as well as on the article body itself and the resource box. Add a call to action.
- Promote your website via citations as well as on message boards, chat forums and other online communities.
- Post informative audio-video information on popular sites in your niche market. The universal search feature in Google displays not only text content but the content for image, video and audio as well, thus, pushing your website to the top page.
- Create dedicated niche blog website and post content regularly. Fo eg. If one is into home decor business they should regularly post original informative articles on bed sheets, quilt covers comforter set and other home furnishing items.
Make Your Website User-FriendlyEven though when readers get encouraged to explore one’s website, these potential customers will click away without buying anything when the site is not as user-friendly as it can be.
Tips on making the website user-friendly:
- Navigation - Experts recommend using a combination of JavaScript and Flash with standard HTML codes. The main goal here is to ensure easy navigation for the site visitors.
- Site Map - The site visitors will appreciate a site map as a shortcut to all of the pages on one’s website.
- Overall Design - An attractive website is more likely to encourage visitors to make repeat visits than the other website. Always apply the principles of web design to your advantage.
Use Linking StrategiesThe web is actually a network, which one can use to their advantage in promoting their website to their desired niche market. Linking one’s website to other websites in their business can drive additional traffic and, thus, additional conversions. The more conversions one can achieve, the higher their repeat sales and profits can be.
Tips on using linking strategies:
- Get the site listed on online directories. The listing can provide additional traffic, not to mention adding credibility to one’s site.
- Get the site listed in industry-specific directories. When one can focus on their niche, he or she are more likely to get their message across to their target customers.
Tap Into Social MediaWe should also use social media in promoting the website. With millions of users in sites like Facebook, Twitter and Google+, these sites are a veritable gold mine of potential customers.
Tips on using social media:
- Maintain a blog where your customers can be updated on company news. It must contain informative articles, live updates and other professional content.
- Be an active member of the social media online community. Get your products and services out there, so to speak, so that your target customers will have an easy time finding your site. Just be sure to be a valuable member instead of being a spammer and the like.
After thorough online and offline promotion of the website to grab customer attention, the website should provide best products and services to their customers to retain them.
