Important Keyword Selection Considerations

Choosing the right keywords can make or break your site.  You need to research keywords thoroughly so you go after the best ones.  There are plenty of things you need to consider when choosing.  Keep reading to learn about some of them.

First and foremost, you need to think about your target audience when making your keyword selections.  It is important only to choose keywords which are actually relevant to your site.  One good way to come up with base keywords is to think up phrases you would use yourself when trying to find information on a topic.

There are many different tools which can help you come up with huge keyword lists.  Some are based online like the Google Adwords external keywords tool.  Others come in software-form which you run from your computer.  Using these tools will provide you with plenty of useful information.

One of the main things you need to consider when choosing the right keywords to target is the number of searches they receive.  Some tools will present this data on a daily basis, while others tally monthly searches.  Make sure you know which one you are using so you can choose a keyword that will actually bring traffic to your site.

Another important consideration when choosing keywords is the amount of competition they have.  Ideally, you will find highly searched for keywords that do not have too many websites competing.  It is really hard for a new site to rank highly for competitive keywords.  If you choose to go after them, you will need to be very patient.

One good way you can come up with good keywords to use is by looking at your website logs.  Search engines will send you visitors using long-tailed keywords you likely will not have optimized for.  You can take these keywords and create additional pages on your site since they have proven to bring you traffic already.

You should not limit yourself to using only one keyword per page.  Each page should have about three keyword phrases you are targeting.  That will provide you with three potential sources of visitors.

These are some of the most important considerations when choosing keywords.  Use an online tool or piece of downloadable software to come up with a huge list of keywords to choose from.  Then, you will need to take into account how many users are searching for those words and how many other websites are also targeting those keywords.