Introducing Twitter – Some of the Basics

Nowadays, there are many options for businesses seeking to build their brand online.  Currently there are approximately five million people on Twitter.  This is a lot of potential customers for your business.  You will find it is very easy to get started on the site.

Most importantly you need to understand what tweets are.  Tweets are simply updates you share with your followers.  Anyone who follows you will be able to see your tweets, and you will be able to see tweets from anyone you follow.  It is also important to note you cannot write more than 140 characters for a single tweet.

There are tons of conversations taking place on Twitter as you read this.  By joining the site for business purposes you will have the opportunity to join in on these conversations.  You can expose your brand to potential customers as well as experts in your industry.

Most importantly, businesses can use Twitter to form a personal connection with their customers.  It is particularly useful for customer service applications.  Businesses can easily see what customers are saying about their products and services by conducting a simple search on the site.  You will see what they have to say, and whether it is good or bad.  However, you will also have the chance to respond too.

After joining Twitter you will need to work on building up your list of followers so you can share your updates with more people.  This will take time though, so you will need to exercise patience.  It can help to provide plenty of information on your account.

Choose an appropriate logo and fill out a suitable description for your company.  Show people why they might be interested in your company and make sure to put a link that goes back to your main website.

Usually the way it goes, the more people you follow the more people who will follow you.  However, this can also backfire if you start following too many people at one time as it would make it seem like you are trying to spam.  Developing a more targeted list of followers may be the more effective method.

If you are looking for an easy way to get your brand out there, then look no further than Twitter.  It's incredibly easy to get started and the benefits are potentially enormous.  If you do not already have an account, then head on over and create one today so you can start getting more customers.