There is no secret that Google makes use of links for measuring authority of web pages.
Anatomy of the Link
Common analogy of the link is to compare it to the vote. Suppose page X links on page Y then page X is suggesting that page Y is the good page, page X likes page Y. An only complication is no follow tag. In the nutshell no follow tag will allow the links to get added to the page that make the click able link on another page without link passing the vote. It is actually used in the text link adverts and where they can send the traffic to another page without even passing the vote.
Why Are Links Very Important?
Having the established links is just like having votes it is not very hard to know why are links very important. For example, a politician wins the election by getting more votes than any other candidates; the web pages have secured its first position in the search result just by securing more votes than any other pages. But, unlike the political election where votes are equal, where the search engines are actually concerned it is not the case and it is where the confusion comes.
How to Secure Right Type of the Links?
You will see there are a few people who may argue that any link is totally worth having, and they are right. Now, as we understand that all links do not carry the similar weight it must be very clear that securing these links that carry lots of weight may have a bigger impact on the web pages than links that carrying very little or else no weight. Thus, how you can secure the links that will carry weight? Easy, make something that is worth linking to! Problem is it is not very simple, it is hard. It needs planning, thought, creativity, research, and hard work and due to this many people revert to the link spam.
Link Spam
A wide range of the link building companies runs by making the link spam. In easy terms they will create the links from places like link farms, forums, blogs, directories, social bookmarks, hubs, and increasing number of some other ways. Suppose you believe that only link quantity matters then you actually are spoiled for the choices and there are many companies that can build you the set amount of links for the set fee. Incoming links from any authority web site is awarded in the Google search result. The best link building does not mean building the unlimited links however it means to get the real links from the website that are effective and reliable.
More visibility on your blog
Best quality of incoming link actually means your web site is admired as the valuable resource. It can be done very easily by writing the quality content.
You can achieve link building with many different strategies:
