Offpage search engine optimization basically consists of all the things that you can do to get your web site ranked by the search engines. Factors that are not located ON your website.
There are many factors involved in offpage search engine optimization that, if done correctly, will help you get your site ranked by Google and the other search engines. Offpage website optimization includes the following:
Which websites that link to your page
How many other websites link to your competitor?
The Google page rank of the websites that link to yours
The page titles of the websites linking to yours
The anchor text used in the linking to you
The number and type of links linking to the website that's linking to you
The number of outbound links on the website that is linking to you
The total number of links on the website that is linking to you
Are the websites linking to you deemed as an authority website by Google?
Essentially, what you want to do is study the top ranked website for your chosen keyword. You need to do exactly what they are doing – only better. Obviously, these top ranked websites are doing something right, so learn from them and then take it a step further. Google looks at all the factors mentioned above – and then some, so make sure that you study the competition in order to rank better than they do.
You don't have to beat your competitors in every single category – just in enough of them to weigh more heavily in your favor. For instance, if your competitor has 100 links to their site from other sites, find out the page rank of these other sites. If they are all have a 0 or a 1 Google page ranking, then it's going to be pretty easy for you to beat that. You won't need 100 links to your site, just a few actually - BUT from pages with a much higher page ranking!
Begin by typing your keyword into Google and take note of the #1 result. Study that webpage for a while – check their own Google page rank, etc.
Now we want to check the links TO this #1 ranked site. Go back to google and enter in the search box the following: link:www.SITE (where SITE = the url of the site you are studying). This will return a list of all the sites that are linking TO your competitors website. From here you will want to check the page rankings of those sites and the anchor text that is used to link to your competitor.
This entire process can be very time consuming, but is necessary to properly optimize your own website to rank above your competition. Once you have completed your research you will know exactly what you need to do to get your own page ranked higher on the search engines
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