What are the latest Google updates coming in the year 2013?

The Panda and Penguin updates sent shockwaves in the online world by penalizing websites that provided no value to the users and contained duplicate content. The attention shifted to the websites containing high quality unique content not stuffed with keywords. Now, a question that will definitely pop up in your mind is what are the possible developments or changes the search engine giant will come up with in the year 2013? If you want to nurture your dream maintain high rankings and to guarantee that 2013 a success, then here the various things you can possibly expect from the Google this year: Guest PostingThe main concept of the guest post is to publish the articles or blogs on other website or blog of the same niche. This helps you to increase the number of visitors to your website and also expand the followers. However, you have to be a little more cautious while posting the content on the other blogs. This is because, there are innumerable spam guest posts on the web and publishing the articles on these posts will impact the ranking of your website. Google, does not gives any weightage to the spam posts as they are viewed as a means of manipulating search engine results. So, in the year 2013, make sure that you submit the good content on the quality guest post websites in order to remain unaffected from any Google updates.     Social Media PresenceIn the year 2013, SEO will be highly determined by the social networks. A large percentage of businesses will have to devote their attention towards creating a good social media presence, if they want to improve the rankings of their websites. Making use of the various popular social websites such as the Facebook, Google+, MySpace, LinkedIn, etc to share the content will be very much important. The popularity of the businesses or the websites on the social networks will certainly go a long way in determining their rankings as far as the search engine giant is concerned.   It is certainly a very difficult come up with the exact reasons as why the Google gives prominence to the social media presence of a website. According to many experts, in the latest Google updates, a lot of value will be given to the websites present in the social networks with a main objective to give Google+ a huge boost. There are also the chances that in 2013, Google+ may go on to develop into a valuable social network for the SEO industry.Author RankThe latest Google update that is expected to come in 2013 is an author rank. The bloggers will be given a ranking by taking into the account various factors such as the domain expertise, industry knowledge, etc. It signifies that a quality content posted by the highly ranked author will be given a lot of prominence in the rankings. The content linked to the Google+ profile of bloggers will further enhance the search results of the website.   Therefore, there are plenty of other expected developments by the Google. In such a situation, it is imperative that the SEO industry must brace themselves for the various challenges that lie ahead in the year 2013.