Only Newsletter - Web Based Email Marketing Software

Only Newsletter - Web Based Email Marketing Software

Regular newsletter can bring stability to your business!

Regular newsletter not only brings some immediate sale, but it also helps to keep your brand at the top of the mind of your target audience and doubt it bring stability to your business in the unstable  business environment.

Personalized  service

Only Newsletter (http://www.onlynewsletter.com/) can take all the troubles of above situations (except last). You can for the set of service you actually need ; from just simple steriotype newsletter management to develop and maintain integrated  personalized  mailing campaign system suiting your exact business requirement. 

1         You have both options on choosing the newsletter sending server. We can make proper arrangement to send newsletter from our server or from your server.  Both have merits and demerits. 

2         You can choose our server you will simply have to pay for the bandwidth and server resources but you will not need to buy the script. Sending bulk mail always consumes a significant amount of server resources. If you do not want to hit your existing server and /or  web application for sending newsletter / bulk mail it is better decision to let 3rd party server to do the resource killing jobs. 

3         If you choose your own sever, you will simply need to purchase the script and installation package. This is one time cost and you will need to pay monthly for the sever resources. 

4         The biggest benefit is that the mail sending engine can be linked with your member database and the mailing list can be updated    at minimum effort (or even auto).  If your application requires we can write custom module for sending special messages as per your business requirement.  

People who do not prefer to keep member's data to another server for legal or privacy reason should also prefer it.

5. We can design the newsletter template that goes with your website. You will not have to  choose from pre designed template list that has no relation with your website look.  After the newsletter template is passed by you we will then take care of all mail sending process every month. You will have to provide just content for every issue. 

If you give us access to your web database we can update the recipient list on a regular basis or even automate process of update the process by writing custom code (when the system is installed in your web server). 

6.   We can integrate our “mass mail engine” with your online application and can send custom messages apart from newsletters.

7.   Develop robust mailing system to send emails to millions of users. 

Only Newsletter (http://www.onlynewsletter.com/) will only need to provide us the newsletter content and tell the source for getting the mailing list.

Email Marketing Tips :

1. Invest time in planning and strategy - Just because email is easy doesn't mean that email marketing is easy. If you think all there is to email marketing is acquiring a mailing list and shooting off a few thousand emails, your wrong. You might end up with a few replies but you're not utilizing the possibilities of the medium. Email marketing should be part of your overall advertising plan. That means the same questions apply as traditional marketing: who do you want to reach, what do they have to gain from your service and what action should they take?

2. Define Your Email Marketing Goals - Ask yourself what the goals of your email marketing campaign are. It could be to build stronger relationships with your current customers. It might be to create interest or gain reaction on new product lines. Or very likely the goal could be to increase sales by doubling the number of leads or directing new customers to your online store. What ever the goal is, you can't achieve it if you don't define it first.

3. Target Your Message - This email marketing tip should be easier to do once your strategy has been planned and your goals are defined. Now that you know what you hope to achieve you need to target those people who will be interested in your marketing message. A simple list of emails will not work, you need a list of interested prospects and potential customers. This is primarily done three ways: Renting them from the primary opt-in list owner, renting them from a list management company or compiling your own list. Targeting your message to a list of recipients that you know beforehand are pre interested insures the best results.

4. Write an Effective Subject Line - Seems simple right? Even so, to many companies the subject line can be an afterthought once they've spent all their time working on the email message. The subject line thought can be the most important factor in determining whether the email will be opened or not. It subject line should describe what's in the email and not be misleading. Don't call it a newsletter when it's actually a special promotion. The most effective subject line will give a hint at the information inside and not sound like a sales pitch. That can be buried in the email once they've opened it but first they have to want to open it. Successful subject lines also should include the company name. If they given you permission to receive your email newsletter then they should recognize your company name and it will look less like spam.

5. Don't Abuse Your Customers Trust - It's another common mistake that many companies make. It's easy to assume that since they've given permission to receive your emails that they'll be interested in hearing from you. But remember, most people's email boxes are jammed with email offers and spam. Don't make the mistake of sending too frequent emails and offers! Even though they've opted in that doesn't mean they want to hear a sales pitch from you every single week. Once a customer decides you're spam it doesn't matter that they've opted in, it doesn't matter that you're CAN-SPAM compliant and have followed all the rules, they've decided you're spam and they'll block your email, most likely permanently. Just send them relevant, targeted offers and make sure they offer a real value or useful information. Don't just tweak a few words in your email and keep sending it week after week.