Search Engine Marketing Ireland - Why Search Engine Marketing Makes Sense

Search engine marketing Ireland just makes sense in today’s business world. When the first search engines were developed they had only one criteria for pulling up a site – keyword matching. The more times the searched word appeared on a site, the higher its search ranking. But the major search engines all employ a veritable army of software engineers who have been steadily increasing the complexity and finesse of search algorithms. What this means is that it is no longer enough to simply repeat keywords. You need to understand how the search engines work and customise your page to ensure that you appear at or near the top of the search results in your category.Effective search engine marketing Ireland considers both how to get your ranking improved, but also how to effectively draw in the increased traffic – turning visitors into customers. The first part of this is accomplished through effective use of key words and proper use of HTML tags and other ‘behind the scenes’ page architecture. In addition, it is necessary to establish appropriate cross-links because part of how you achieve ranking is by having other sites also link to you – the more sites the better, but they need to be relevant to your business. A tire shop linking to a modelling agency will not increase ranking but a photographer link will. The key here is relevance – so establish cross links with sites that are directly relevant to your business.Once your search engine marketing Ireland has drawn increased traffic you need your site to go to work for you. 1000 people that click on your site and become customers, purchasing products or services are better than 10,000 people who visit your site but click away without becoming customers. Your site is the interface between you and your customers – it should be inviting, easy to navigate and interesting. In a physical storefront a great deal of effort is put into displays to increase sales. Your website is your display counter – make sure it is attractive.Search engine marketing makes sense because just as in a storefront, you have to get them ‘in the door’ in order to sell them anything. With a targeted marketing approach you can increase traffic and the opportunity to turn visitors into clients. There are over 8 billion web pages on the World Wide Web – you need a marketing plan that will help your page rise to the top of the search results.