SEO in Portland - The Many Challenges & Opportunities You Need To Know

Search Engine Optimization, or SEO as it is popularly called, offers your business a unique opportunity to leverage the power of Internet. In a competitive ecosystem where there are more than a billion websites, SEO is your secret weapon to the world of online browsing. As a business you should always reach out to your audience and be found when users are looking for products and services similar to yours. The opportunities are plentiful, but so are the challenges. Let’s take a look.

The Many Opportunities With SEO        
It is often said that ‘numbers don’t lie’ and the following statistics provide insight into the importance of Search Engine Optimization for your business -

• 60% of all customers research products or services online before buying them.
• According to Google, the market leader in search, 91% of Internet users don’t look beyond the search results on the first page.
• The top three results on the SERP (search engine results pages) account for more than 55% of the clicks.
• 88% of customers trust online reviews as much as personal recommendations.
• 30% of people who visit your site via local search results are likely to buy your products or service.

These aren’t merely figures; they point towards a trend in customer behavior and give you a glimpse of the immense potential of search engine optimization. When you hire the services of an agency for SEO in Portland (and beyond) they would design a campaign that takes into account your business goals and is optimized to help you reach out to your target audience. They take into account your competition, the industry you are in and any other inherent factor(s) that may benefit your campaign. From product launches to brand building these agencies can help you reach your target market through online search.

The Big Challenges        
Given the numerous opportunities that Search Engine Optimization offers, there are also a number of challenges that you need to overcome. The biggest of all is the decision of hiring an agency to carry out your digital marketing in Portland. This is an important decision as the world of SEO and digital marketing in general is constantly changing. With every major change in search engine algorithms, the rules in the SEO industry change. Hiring the services of a professional agency improves your odds as they keep themselves updated with the latest changes in the industry and employ best practices to deliver maximum leverage from the search engine on your behalf.

The next big challenge for any business is to sustain an SEO campaign. This is one of the areas where many businesses make a mistake by thinking SEO to be a one-time project. The fact is all your competitors are also eyeing the same rankings, requiring you to play the game proactively and continuously, rather than runninga campaign all at once. This is again an area where a seasoned team offering SEO in Portland would work on a strategy that goes aggressive when required, and sustains your campaign all other times.